Signet Research, Inc.
Market ResearchUnited States11-50 Employees
Signet Research is a market research firm that offers the most innovative research tools and solutions to support media brands with their advertising, content and multi-platform business needs, all while continuing to provide the best value and service since 1968. From project development to deliverable, Signet leverages its experience, expertise and resources to generate studies that are accurate, innovative and most importantly-- insightful. The world’s leading companies and consumer/B2B publications turn to Signet Research to… • Demonstrate ad effectiveness to substantiate media buys • Profile their audiences to attract advertisers • Evaluate their content to enhance consumer engagement • Build panels and communities to facilitate consumer dialogue • Measure media usage and preferences to optimize media platforms • Strengthen their advertiser partnerships with custom studies -ADVERTISING SUPPORT- Ad Effectiveness - Print, Digital, E-Newsletter, Website Ads Also referred to as Ad Readership/ Ad Performance/ Ad Measurement -AUDIENCE PROFILING- Promote the quality of the audience in order to attract advertisers - Quantify their level of buying power and influence - Validate their level of engagement and interest with medium measured -PANELS AND COMMUNITIES- Create a cost-effective solution for gathering frequent feedback from consumers/readers/members for internal and external needs - Generate a new revenue stream by allowing advertisers/sponsors access to a qualified, highly engaged audience subset -EDITORIAL CONTENT AND MEDIA CONSUMPTION- Content Evaluation Identify content areas that resonate with readers and those that are in need of improvement for future direction Media Consumption Optimize each media platform by understanding consumers’ media consumption habits and behaviors Visit signetresearch.com or contact us directly at sales@signetresearch.com or 201-945-6903
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