CTV expansion Smadex has recently launched CTV Pause Ads and formed partnerships (OpenGlass) to access high-value CTV inventory. This presents an opportunity to position Smadex as the preferred platform for advertisers looking to scale and measure CTV campaigns with privacy‑centric, optimized creatives.

In‑game growth The integration with Anzu’s in‑game native ad tech enables brand‑safe, low‑friction placements within gameplay. Sales teams can target game developers and mobile game advertisers seeking non‑intrusive monetization and measurable lower‑funnel outcomes.

AI driven scale Smadex emphasizes customizable machine‑learning algorithms fed by contextual signals and first‑party data to improve audience resonance and conversions. This can be pitched to brands needing privacy‑compliant performance with scalable creative optimization.

Privacy compliant With a focus on privacy‑centric advertising and transparent measurement, Smadex aligns with advertisers under growing data privacy scrutiny. Opportunities exist to upsell to brands seeking compliant performance across in‑app, CTV, and mobile web.

Strategic partnerships Recent collaborations with Singular, MobileAction, OpenGlass, and Exness indicate a growth trajectory into regulated verticals and high‑value markets. This opens cross‑sell opportunities to joint customers and agencies seeking integrated growth guidance and measurement.