Innovative Creative Optimization Smadex recently launched a guide titled 'Maximizing Creatives Impact' focused on creative optimization, highlighting a potential sales opportunity for businesses looking to enhance their advertising campaigns with innovative creative strategies.

Strategic Partnership Opportunities Through its partnership with Mintegral International Limited, Smadex showcases its capabilities in advanced targeting and optimization technology, presenting a potential avenue for collaboration with companies seeking to leverage mobile inventory effectively.

Trusted Industry Recognition Smadex's receipt of the IAB Gold Standard Certification, verification by industry-owned media auditor ABC, and recognition by Kochava positions it as a reputable and trustworthy DSP, offering a compelling proposition for brands looking to partner with an esteemed player in the digital advertising space.

Enhanced Campaign Management Solutions The launch of Smadex Hub, featuring Cohort Reporting and multi-dimensional reporting capabilities, provides businesses with transparency and inventory forecasting tools crucial for optimizing media buys, presenting an opportunity for organizations aiming to streamline their campaign management processes.

Acquisition by Entravision Communications Acquisition by Entravision Communications Corporation, a global media and advertising technology company, positions Smadex as part of a diversified group serving Latino consumers, opening doors for sales synergies and cross-collaboration opportunities within the media and advertising industry.