CTV Expansion Smadex recently launched CTV Pause Ads and formed a partnership with OpenGlass, signaling a strategic push into connected TV inventory. This creates opportunities to offer advertisers enhanced CTV performance campaigns, premium inventory access, and innovative ad formats that can improve reach and effectiveness for upper-funnel and brand campaigns.

AI Driven Growth As a privacy-centric mobile growth platform powered by machine learning and contextual signals, Smadex is well positioned to upsell advanced targeting, creative optimization, and first-party data integration services to clients seeking scalable performance with compliant data usage.

Global Scale With a global client base and a platform designed to plug into external partners, Smadex can target advertisers looking to diversify media mix across in-app, mobile web, and CTV, offering cross-channel measurement, transparent reporting, and customized integrations to fit complex tech stacks.

Strategic Partnerships Recent alliances with industry players such as Singular, MobileAction, OpenGlass, and Exness demonstrate Smadex’s ecosystem approach. There is a sales opportunity to position Smadex as the central performance engine that connects creative optimization, iGaming growth guidance, and high-quality inventory access for advertisers facing rising CAC.

Creative & Measurement Smadex has invested in creative optimization resources and published guides on maximizing creative impact, offering a compelling upsell to brands seeking to improve ad effectiveness, reduce waste, and demonstrate measurable impact beyond installs, including lifecycle and LTV improvements.