SPORT 24
Sporting Goods ManufacturingCentral Jutland, Denmark501-1000 Employees
SPORT 24 is a Danish-owned retailer of sports clothing, equipment and sport fashion in Denmark. It blends online shopping with a network of more than 60 sports and outlet stores to serve both individual consumers and institutional buyers. The company runs distinct divisions—SPORT 24 TEAM for clubs, schools and institutions, and SPORT 24 BUSINESS for profile clothing, leisurewear and corporate gifts—while its head office in Silkeborg coordinates HR, administration, customer service, marketing, buying and warehousing. From its Silkeborg base, the company coordinates nationwide operations with a central head office that houses warehousing, distribution and customer services. It emphasizes a direct integration of online shopping with physical stores to serve the Danish market. A leadership change occurred at the end of 2025 when Lars Elsborg stepped down after five years at the helm.
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