Insights

Leading Market Presence SPORT 24 is Denmark's leading sports retailer with an extensive network of over 60 stores and a strong online integration, presenting numerous opportunities to expand digital sales channels and enhance e-commerce capabilities.

Diverse Customer Segments With dedicated departments serving retail consumers, clubs, schools, and corporate clients, SPORT 24 offers tailored product solutions, opening avenues for targeted B2B partnership and promotional campaigns across different market segments.

Strategic Partnerships Recent collaborations with organizations like the NHL and reachTV highlight SPORT 24’s focus on inflight and in-ship sports broadcasts, providing potential avenues for exclusive content licensing, sponsorships, and experiential marketing opportunities.

Tech Stack Utilization The deployment of platforms like Magento and cloud services indicates a robust digital infrastructure, enabling scalable online offerings and personalized shopping experiences that can be optimized with new technological integrations or marketing tools.

Growth and Expansion With an annual revenue between 1 million and 10 million USD and a strong national footprint, SPORT 24 presents growth opportunities through geographic expansion, product line diversification, and strategic acquisitions to increase market share.

SPORT 24 Tech Stack

SPORT 24 uses 8 technology products and services including Bunny, Appen, Magento, and more. Explore SPORT 24's tech stack below.

  • Bunny
    Content Delivery Network
  • Appen
    Customer Data Platforms
  • Magento
    E-commerce
  • Lodash
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Amazon ALB
    Load Balancers
  • Smarte
    Marketing Data Providers
  • jQuery Mobile
    Mobile Frameworks

SPORT 24's Email Address Formats

SPORT 24 uses at least 1 format(s):
SPORT 24 Email FormatsExamplePercentage
Last@sport24.dkDoe@sport24.dk
82%
FL@sport24.dkJD@sport24.dk
13%
Middle@sport24.dkMichael@sport24.dk
2%
First.Last@sport24.dkJohn.Doe@sport24.dk
3%

Frequently Asked Questions

Where is SPORT 24's headquarters located?

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SPORT 24's main headquarters is located at 7 Skærskovgårdsvej Silkeborg, Central Jutland 8600 Denmark. The company has employees across 3 continents, including EuropeAsiaOceania.

What is SPORT 24's phone number?

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You can contact SPORT 24's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is SPORT 24's official website and social media links?

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SPORT 24's official website is sport24.dk and has social profiles on LinkedIn.

What is SPORT 24's SIC code NAICS code?

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SPORT 24's SIC code is 5137 - Women's, Children's, and Infants' Clothing and Accessories NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does SPORT 24 have currently?

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As of March 2026, SPORT 24 has approximately 536 employees across 3 continents, including EuropeAsiaOceania. Key team members include Chief Marketing Officer: C. L.Chief E-Commerce Officer (ceco): J. H.Head Of Ecommerce Development: J. E. A.. Explore SPORT 24's employee directory with LeadIQ.

What industry does SPORT 24 belong to?

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SPORT 24 operates in the Sporting Goods Manufacturing industry.

What technology does SPORT 24 use?

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SPORT 24's tech stack includes BunnyAppenMagentoLodashjQueryAmazon ALBSmartejQuery Mobile.

What is SPORT 24's email format?

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SPORT 24's email format typically follows the pattern of Last@sport24.dk. Find more SPORT 24 email formats with LeadIQ.

When was SPORT 24 founded?

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SPORT 24 was founded in 2012.

SPORT 24

Sporting Goods ManufacturingCentral Jutland, Denmark501-1000 Employees

SPORT 24 is an entirely Danish-owned company and is Denmark’s leading sports retailer and absolute first choice for the entire family for sports clothing, equipment and sport fashion. Through a direct strategy of integrating online shopping with physical stores, we are the leaders within the Danish sports retail industry. 

We cover the high street market with more than 60 sports and outlet shops. Our SPORT 24 TEAM department supplements the retail sector, selling sports clothes and equipment to clubs, schools and institutions, while SPORT 24 BUSINESS supplies profile clothing and leisurewear, as well as corporate gifts to the business world. All four departments are solidly supported by our web shops, creating a completeness that enables us to comprehensively supply the entire Danish sports retail market.  

SPORT 24’s head office is centrally located in Silkeborg, housing departments such as HR, administration, customer services, web shop and online sales, marketing, buying as well as the main warehouses and distribution center, providing total support and coordination for our sales activities and platforms. SPORT 24 currently employ more than 1100 employees throughout the country.

Section iconCompany Overview

Headquarters
7 Skærskovgårdsvej Silkeborg, Central Jutland 8600 Denmark
Phone number
Website
sport24.dk
SIC Code
5137 - Women's, Children's, and Infants' Clothing and Accessories
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
2012
Employees
501-1000

Section iconFunding & Financials

  • $1M$10M

    SPORT 24's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    SPORT 24's revenue is estimated to be in the range of $1M$10M

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