Insights

Growing Market Presence SPORT 24's extensive network of over 60 retail stores combined with a strong online presence positions them as a dominant player in the Danish sports retail industry, offering multiple channels for expanding sales partnerships.

Strategic B2B Focus With specialized divisions serving clubs, schools, institutions, and corporate clients, there are significant opportunities to develop tailored B2B solutions, corporate sponsorships, and branded merchandise collaborations.

Media and Sponsorship Expansion Recent partnerships with prominent sports organizations like the NHL and reachTV indicate openness to media collaborations, providing avenues for cross-promotional campaigns, sponsorship deals, and multimedia merchandising.

Digital and Tech Integration Utilizing advanced e-commerce platforms and online sales channels across their web shops suggests opportunities to enhance digital marketing efforts, personalized customer engagement, and innovative online product launches.

Market Capacity and Growth Operating within a revenue range of 1M to 10M with a sizeable employee base, SPORT 24 presents potential for scalable partnerships focused on expanding product offerings, exclusive collaborations, and regional market penetration.

SPORT 24 Tech Stack

SPORT 24 uses 8 technology products and services including Bunny, Appen, Magento, and more. Explore SPORT 24's tech stack below.

  • Bunny
    Content Delivery Network
  • Appen
    Customer Data Platforms
  • Magento
    E-commerce
  • Lodash
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Amazon ALB
    Load Balancers
  • Smarte
    Marketing Data Providers
  • jQuery Mobile
    Mobile Frameworks

SPORT 24's Email Address Formats

SPORT 24 uses at least 1 format(s):
SPORT 24 Email FormatsExamplePercentage
Last@sport24.dkDoe@sport24.dk
77%
FL@sport24.dkJD@sport24.dk
17%
Middle@sport24.dkMichael@sport24.dk
3%
First.Last@sport24.dkJohn.Doe@sport24.dk
3%

Frequently Asked Questions

Where is SPORT 24's headquarters located?

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SPORT 24's main headquarters is located at Skærskovgårdsvej 7, Silkeborg, Midtjylland 8600, DK. The company has employees across 3 continents, including EuropeAsiaOceania.

What is SPORT 24's phone number?

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You can contact SPORT 24's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is SPORT 24's official website and social media links?

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SPORT 24's official website is sport24.dk and has social profiles on LinkedIn.

What is SPORT 24's NAICS code?

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SPORT 24's NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does SPORT 24 have currently?

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As of October 2025, SPORT 24 has approximately 1K employees across 3 continents, including EuropeAsiaOceania. Key team members include Chief Executive Officer: L. E.Coo: W. K.Chief Marketing Officer: C. L.. Explore SPORT 24's employee directory with LeadIQ.

What industry does SPORT 24 belong to?

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SPORT 24 operates in the Sporting Goods Manufacturing industry.

What technology does SPORT 24 use?

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SPORT 24's tech stack includes BunnyAppenMagentoLodashjQueryAmazon ALBSmartejQuery Mobile.

What is SPORT 24's email format?

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SPORT 24's email format typically follows the pattern of Last@sport24.dk. Find more SPORT 24 email formats with LeadIQ.

When was SPORT 24 founded?

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SPORT 24 was founded in 2012.

SPORT 24

Sporting Goods ManufacturingDenmark1001-5000 Employees

SPORT 24 is an entirely Danish-owned company and is Denmark’s leading sports retailer and absolute first choice for the entire family for sports clothing, equipment and sport fashion. Through a direct strategy of integrating online shopping with physical stores, we are the leaders within the Danish sports retail industry. 

We cover the high street market with more than 60 sports and outlet shops. Our SPORT 24 TEAM department supplements the retail sector, selling sports clothes and equipment to clubs, schools and institutions, while SPORT 24 BUSINESS supplies profile clothing and leisurewear, as well as corporate gifts to the business world. All four departments are solidly supported by our web shops, creating a completeness that enables us to comprehensively supply the entire Danish sports retail market.  

SPORT 24’s head office is centrally located in Silkeborg, housing departments such as HR, administration, customer services, web shop and online sales, marketing, buying as well as the main warehouses and distribution center, providing total support and coordination for our sales activities and platforms. SPORT 24 currently employ more than 1100 employees throughout the country.

Section iconCompany Overview

Headquarters
Skærskovgårdsvej 7, Silkeborg, Midtjylland 8600, DK
Phone number
Website
sport24.dk
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
2012
Employees
1001-5000

Section iconFunding & Financials

  • $1M$10M

    SPORT 24's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    SPORT 24's revenue is estimated to be in the range of $1M$10M

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