Microsoft partnership Strong collaboration with Microsoft and recent XMM launch present cross-sell opportunities for Microsoft 365 security, productivity integration, and enhanced IT management for MSPs already invested in Microsoft ecosystems.

Unified platform All-in-one RMM PSA with no per-device fees and flat per-technician pricing. This cost model can be pitched to MSPs looking to simplify budgeting and scale with headcount rather than device count.

Security expansion New security-focused extensions and integrations such as CyberFOX and Microsoft security enforcement indicate growing demand for integrated endpoint protection and compliance within MSP workflows.

Network discovery Introduction of Network Discovery enables proactive asset visibility and automated topology insights, creating upsell paths to enhanced monitoring, remediation, and more comprehensive MSP services.

Rapid innovation Frequent product updates and early access programs (Ticket Timer Enhancements, XMM, faster ticketing, and enhanced remote access) signal agility to address MSP pain points and shorten time-to-value for customers.