Touchstone Research
Market ResearchConnecticut, United States51-200 Employees
Touchstone Research (TSR) is a market research firm based in Branford, Connecticut, with more than a decade of experience in delivering qualitative and quantitative studies. The company provides end-to-end research services, including recruitment and fieldwork, UX research, online communities and panels, and access to proprietary technologies designed to test content and gather real-time feedback. Its offerings aim to produce deep, actionable insights that support brands in strategy, product development, and user experience optimization across sectors such as media, technology, gaming, and consumer goods. TSR positions itself as a global research partner capable of handling complex, multi-market studies and hard-to-reach audiences, including youths, families, educators, and multicultural groups. Founded more than 30 years ago, the firm emphasizes data quality and security, operating with a scalable, agile model that can accommodate quick-turn projects or longer research programs. A recent development noted is the expansion of its capabilities through new programs and tools introduced in the mid-2020s, reflecting ongoing growth and adaptation within the market research landscape.