Growth Platform Alliance Trace Advisors recently joined Shore Capital Partners' technology advisory platform, signaling a growth trajectory and potential for multi-firm collaboration, joint outbound campaigns, and expanded client reach.

Bundled Service Offerings As a cloud and connectivity broker with access to a wide provider network, Trace can offer integrated, negotiated bundles (cloud, data, voice, security) and project-managed deployments to SMBs, creating a compelling cross-sell to current IT opportunities.

IT Leadership Focus Trace emphasizes partnering with IT directors and offers complimentary telecom analysis, creating an opening for security, SD-WAN, disaster recovery, and cloud optimization services aligned with IT leadership priorities.

Regional Expansion Potential Headquartered in Birmingham, Alabama, Trace has a regional footprint with growth potential; a sales approach could target Southeast SMBs needing reliable connectivity and cloud services, with potential cross-region capabilities via their provider network.

Lean Team Advantage A small team size suggests Trace would benefit from scalable, partner-enabled offerings, such as white-labeled managed services and PM-enabled cloud migrations, to extend capacity and win larger deals with their clients.