Sponsorship Opportunities TrueSports owns Mid-Ohio Sports Car Course and runs year‑round events, with recent sponsorships such as Permco and various race weekends, signaling strong potential for title sponsors, category partners, and on‑site activations for regional auto brands. Propose tiered sponsorship packages, hospitality experiences, and co‑branded events to attract local manufacturers and suppliers.

Education Partnerships The Grand Challenge Race and EV capstone projects with partner colleges demonstrate a direct path to university and technical program partnerships, internships, and sponsored student events. Target engineering and tech programs for co‑branded competitions, student sponsorships, and demonstrations that showcase sponsor capabilities.

EV Momentum The track’s involvement with electric vehicle student projects and ongoing racing programs positions Mid-Ohio as a Midwest EV showcase, offering opportunities for EV manufacturers, charging providers, and sustainable tech brands to sponsor events, exhibit equipment, and run demos during race weekends.

Corporate Engagement The facility provides a platform for corporate events and family entertainment, offering employer-facing experiences like team-building days and executive outings. Develop tailored corporate packages that combine track time with sponsorship visibility, hospitality space, and branded experiences to win regional business.

Boutique Advantage A lean team enables personalized, flexible partnership management and quick activation cycles, differentiating TrueSports from larger venues. Emphasize high-touch sponsorship sales, customized activations, and rapid proposal turnaround to win small-budget but high-ROI local and regional deals.