Insights

Market Expansion Opportunities UK Tote Group's recent partnership with Ascot Racecourse and France's PMU indicates a strategic focus on expanding its pool betting offerings across the UK and European markets. Leveraging these collaborations could open avenues for tailored technology solutions, marketing support, and new distribution channels to further increase market share.

Technology Integration Needs The company's diverse tech stack, including platforms like Amazon Kinesis, WordPress, and Microsoft 365, suggests ongoing digital transformation efforts. Offering advanced analytics, data management solutions, or enhanced customer engagement tools could meet their needs for operational efficiency and improved betting experiences.

Sustainable Growth Drivers With a history rooted in supporting the British horseracing industry and active global collaborations, UK Tote Group demonstrates a commitment to long-term sustainability. Products focused on regulatory compliance, responsible gambling, and customer trust could resonate well with their strategic goals and investor priorities.

Leadership and Talent Expansion Recent executive hires, including a COO and SVP of HR, highlight the company's focus on strengthening leadership and operational capacity. Introducing solutions that streamline talent management, training, or internal communications can support their growth initiatives and help attract top-tier industry talent.

Market Trends and Competitiveness Operating in a competitive landscape with companies like Betfair and William Hill, UK Tote Group's emphasis on partnership and modernizing their betting platform presents an opportunity to offer innovative marketing tools, customer loyalty programs, and digital marketing strategies to differentiate and attract a larger customer base.

UK TOTE GROUP Tech Stack

UK TOTE GROUP uses 8 technology products and services including Xero, Amazon Kinesis, WordPress, and more. Explore UK TOTE GROUP's tech stack below.

  • Xero
    Accounting
  • Amazon Kinesis
    Big Data Processing
  • WordPress
    Content Management System
  • Squarespace
    Content Management System
  • Figma
    Design
  • Microsoft 365
    Email
  • Mailgun
    Email
  • Android
    Programming Languages

UK TOTE GROUP's Email Address Formats

UK TOTE GROUP uses at least 2 format(s):
UK TOTE GROUP Email FormatsExamplePercentage
First.Last@tote.co.ukJohn.Doe@tote.co.uk
66%
FLast@tote.co.ukJDoe@tote.co.uk
30%
Last@tote.co.ukDoe@tote.co.uk
3%
First.Middle@tote.co.ukJohn.Michael@tote.co.uk
1%
First.Last@uktotegroup.comJohn.Doe@uktotegroup.com
93%
F_Last@uktotegroup.comJ_Doe@uktotegroup.com
3%
Last.F@uktotegroup.comDoe.J@uktotegroup.com
2%
First-L@uktotegroup.comJohn-D@uktotegroup.com
2%

Frequently Asked Questions

Where is UK TOTE GROUP's headquarters located?

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UK TOTE GROUP's main headquarters is located at Waterside House, Waterside Drive Wigan, England WN3 5AZ, GB. The company has employees across 3 continents, including EuropeNorth AmericaSouth America.

What is UK TOTE GROUP's official website and social media links?

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UK TOTE GROUP's official website is uktotegroup.com and has social profiles on LinkedInCrunchbase.

What is UK TOTE GROUP's NAICS code?

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UK TOTE GROUP's NAICS code is 7132 - Gambling Industries.

How many employees does UK TOTE GROUP have currently?

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As of October 2025, UK TOTE GROUP has approximately 201 employees across 3 continents, including EuropeNorth AmericaSouth America. Key team members include Ceo: A. F.Chief Operating Officer: D. H.Chief Product & Technology Officer: P. J.. Explore UK TOTE GROUP's employee directory with LeadIQ.

What industry does UK TOTE GROUP belong to?

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UK TOTE GROUP operates in the Gambling Facilities and Casinos industry.

What technology does UK TOTE GROUP use?

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UK TOTE GROUP's tech stack includes XeroAmazon KinesisWordPressSquarespaceFigmaMicrosoft 365MailgunAndroid.

What is UK TOTE GROUP's email format?

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UK TOTE GROUP's email format typically follows the pattern of First.Last@tote.co.uk. Find more UK TOTE GROUP email formats with LeadIQ.

When was UK TOTE GROUP founded?

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UK TOTE GROUP was founded in 2019.

UK TOTE GROUP

Gambling Facilities and CasinosUnited Kingdom201-500 Employees

Owner of the UK’s leading pool betting operator. For the Future of Racing. 

The Tote has been a core part of British horseracing since 1928 when it was established by Parliament to provide the public with a safe way to bet and vital funding for the sport.

We are united in working with everyone in horseracing in the UK, Ireland and globally to revitalise and grow the Tote ensuring it is part of a sustainable and successful future for the sport we love.

Our investors are passionate about horseracing. They include owners and the Racehorse Owners Association, breeders and individuals based in the UK and globally. 

Alongside our strong relationship with leading horseracing jurisdictions, we were a founding member of the World Tote Association and play an active role in encouraging collaboration between pool betting operators around the globe. 

The Tote employs over 200 people who are based in the Tote’s HQ in Wigan and a satellite office in London. To find out more about Team Tote, view our current vacancies or register for our talent pool, click the link below and head to our careers page - https://careers.uktotegroup.com/

18+ begambleaware.org

Section iconCompany Overview

Headquarters
Waterside House, Waterside Drive Wigan, England WN3 5AZ, GB
NAICS Code
7132 - Gambling Industries
Founded
2019
Employees
201-500

Section iconFunding & Financials

  • $1M$10M

    UK TOTE GROUP's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    UK TOTE GROUP's revenue is estimated to be in the range of $1M$10M

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