Strategic Partnerships The company engages in multi-party collaborations including a recent Notpla partnership for seaweed-based coating innovation, and renewed investment from Kartesia signaling a push for sustainable growth. This presents an opportunity to position additional co-development or supplier collaboration deals around sustainable packaging technologies and green coatings.

Sustainability Focus Sustainability is a core differentiator with investments and partnerships aimed at eco-friendly packaging solutions, such as seaweed-based coatings. Sales opportunities exist in offering closed-loop, recyclable fiber-based packaging and circular economy initiatives for clients seeking greener supply chains.

Acquisition & Expansion Strategic acquisitions like Dozenmarkt to strengthen market position suggest a growth trajectory and potential for cross-sell of packaging solutions to a broader regional customer base. Explore bundled offerings for the combined client networks and inventory optimization services for used/overstocked stock.

Tech-Driven Selling Adoption of tools such as iCIMS, Salesforce, Power BI, and AI capabilities indicates readiness for data-driven sales processes and enhanced CRM, marketing automation, and analytics. Propose tailored proposals using customer insights, dynamic pricing, and personalized packaging recommendations to drive conversions.

Mid-Market Focus With a modest revenue range and mid-market employee base, there is a clear opportunity to target mid-sized brands seeking premium, fibre-based packaging and machinery solutions with a focus on faster time-to-value, customized packaging designs, and flexible financing options.