Sustainable coatings Opportunity to cross-sell Notpla seaweed-based coating technologies for protective packaging applications, aligning with Van de Velde Packaging Group’s sustainability focus and growing demand for eco-friendly fibre-based solutions.

Strategic partnerships Leverage recent partnerships and advisory investments (Kartesia renewed investment) to position Van de Velde as a growth-focused supplier of premium packaging, offering value-added services and financing-enabled expansion packages to clients.

Acquisition leverage The Dozenmarkt acquisition signals a consolidation strategy and access to used boxes and surplus stock; potential for end-market clients seeking cost-efficient packaging solutions or recycling/reuse programs.

Tech-enabled services Current tech stack includes Power Apps, Azure, SQL and OpenAI; propose digital workflow plugins, quote automation, and AI-assisted design previews to shorten sales cycles and improve customization for customers.

SMB-to-mid market focus With revenue in the $1M-$10M range and a personal service approach, target small and medium consumer goods brands seeking premium, sustainable, fibre-based packaging with reliable partnerships and end-to-end support.