WBA Research
Market ResearchMaryland, United States51-200 Employees
WBA Research is a midsize market research firm based in Lanham, Maryland, providing customized studies designed to yield actionable insights. The company aims to help clients interpret their market environment and make informed strategic decisions through tailored research. It is active in professional associations such as the American Association for Public Opinion Research, the Insights Association, the American Marketing Association, the Advertising Research Foundation, and the Council of American Survey Research Organizations (CASRO). The firm serves organizations seeking evidence-based guidance to grow their business and understand market dynamics. A recent development highlighted in the news is a partnership with the Department of Transportation to plan future transportation investments and improve services. Earlier collaborations include Mobility Lab's 2019 project with WBA Research to explore factors driving ART ridership and assess perceptions using mixed-methods research.