WestGroup Research

Market ResearchArizona, United States51-200 Employees

WestGroup Research is a full-service market research, data analytics and consulting firm based in Phoenix, Arizona. Founded in 1959, the company emphasizes a rigorous, academically grounded approach to data collection and reporting, with a commitment to delivering high-quality insights and service.

Its client base spans technology, media, logistics, financial services, and public-sector organizations, including notable brands such as Apple, Spotify, Samsung, Federal Express, Atlas Copco, NPR, Nationwide Insurance, and PNC Bank. The firm emphasizes long-standing partnerships in Arizona and operates with a governance model that involves a senior researcher at every stage of a project, ensuring accountability. In 2019 the firm celebrated its 60th anniversary, reaffirming its commitment to accurate and representative information amid evolving data-collection methods.

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