Community Wellness Leverage Wheaton Sport Center's long-standing local presence and diverse facilities to offer bundled wellness programs, corporate wellness partnerships, or community event sponsorships that drive recurring memberships and cross-sell services across fitness, spa, and childcare offerings.

Membership Expansion With 51-200 employees and a broad facility mix including pools, courts, studios, and childcare, propose tiered corporate membership plans, family packages, and multi-facility access passes to increase per-member lifetime value and attract nearby businesses.

Group Fitness Upsell Capitalize on over 100 weekly group fitness classes by offering instructor-led corporate challenges, branded class experiences, and premium studio memberships (hot yoga, HIIT, reformer Pilates) to boost ancillary revenue and member engagement.

Digital & Tech Tap into their existing web and tech stack to deploy targeted online campaigns, class booking upsells, and member personalization using SMS or email automations that promote new programs, events, and limited-time promotions.

Family & Youth Focus Highlight childcare and youth programs as a differentiator to secure family-oriented membership deals, after-school partnerships, and youth-centric programming that can be monetized through add-ons, camps, and extended facility access.