Insights

Global Expansion ZURU's extensive distribution network reaching over 120 countries and partnerships with major retailers like Toys R Us Asia presents significant opportunities to expand product offerings and leverage their existing channels for new product launches.

Innovative Product Line Their focus on innovative, reimagined toys coupled with recent product launches such as Max Build indicates a strong potential to collaborate on exclusive or customized toy lines that capitalize on their creativity and agility in manufacturing.

Award-Winning Reputation Recognized as Walmart's Supplier of the Year and receiving multiple awards for price excellence, ZURU's proven track record of retail success can help position new offerings as premium or high-trust options within their retail partnerships.

Technology Adoption With a tech stack involving platforms like TikTok and cloud services, ZURU demonstrates digital engagement and marketing prowess, offering opportunities to develop targeted campaigns or digital integrations for new or existing products.

Market Growth Potential As one of the fastest growing toy companies with a revenue range of up to $500 million, ZURU’s growth trajectory indicates strong opportunities for upselling innovative toys, collectibles, or licensed collaborations aligned with their focus on children’s imaginative play.

ZURU Toys Tech Stack

ZURU Toys uses 8 technology products and services including Google Ads, TikTok, AWS Glue, and more. Explore ZURU Toys's tech stack below.

  • Google Ads
    Advertising
  • TikTok
    Audio, Video, Graphics
  • AWS Glue
    Big Data Processing
  • Ansible
    Configuration Management
  • Microsoft Excel
    Editors
  • Vamp
    Influencer Marketing Software
  • Swiper
    Javascript Libraries
  • scikit-learn
    Machine Learning

Media & News

ZURU Toys's Email Address Formats

ZURU Toys uses at least 1 format(s):
ZURU Toys Email FormatsExamplePercentage
First@zuru.comJohn@zuru.com
73%
First.Last@zuru.comJohn.Doe@zuru.com
25%
F_Last@zuru.comJ_Doe@zuru.com
1%
First.L@zuru.comJohn.D@zuru.com
1%

Frequently Asked Questions

Where is ZURU Toys's headquarters located?

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ZURU Toys's main headquarters is located at NZ. The company has employees across 6 continents, including AsiaOceaniaNorth America.

What is ZURU Toys's phone number?

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You can contact ZURU Toys's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is ZURU Toys's official website and social media links?

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ZURU Toys's official website is zuru.com and has social profiles on LinkedIn.

What is ZURU Toys's NAICS code?

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ZURU Toys's NAICS code is 31-33 - Manufacturing.

How many employees does ZURU Toys have currently?

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As of October 2025, ZURU Toys has approximately 1K employees across 6 continents, including AsiaOceaniaNorth America. Key team members include Vice President Of National Accounts: B. S.Vp Of Sales, National Accounts: J. H.Head Of Licensing & Partnerships: A. V.. Explore ZURU Toys's employee directory with LeadIQ.

What industry does ZURU Toys belong to?

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ZURU Toys operates in the Manufacturing industry.

What technology does ZURU Toys use?

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ZURU Toys's tech stack includes Google AdsTikTokAWS GlueAnsibleMicrosoft ExcelVampSwiperscikit-learn.

What is ZURU Toys's email format?

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ZURU Toys's email format typically follows the pattern of First@zuru.com. Find more ZURU Toys email formats with LeadIQ.

When was ZURU Toys founded?

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ZURU Toys was founded in 2002.

ZURU Toys

ManufacturingNew Zealand1001-5000 Employees

ZURU is a disruptive and award-winning company that designs, manufactures and markets innovative toys and consumer products. 

Inspired by kids and imaginative play, ZURU is one of the fastest growing toy companies in the world and is known for their agility, creativity and new-age manufacturing techniques. 

The company that started in New Zealand now employs more than 5,000 staff across 18 offices, produces 600,000 toys a day and distributes to most major retailers in over 120 countries. 

ZURU has delighted millions of families all over the world with brands such as Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™ and Metal Machines™ as well as through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks. 

With a strong commitment to the community, ZURU supports Captivating International, local China orphanages and also student development programs in Asia and in New Zealand. 

ZURU will continue to pave new ways for kids to play and focuses on reimagining what this looks like every day.

Section iconCompany Overview

Headquarters
NZ
Phone number
Website
zuru.com
NAICS Code
31-33 - Manufacturing
Founded
2002
Employees
1001-5000

Section iconFunding & Financials

  • $250M$500M

    ZURU Toys's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    ZURU Toys's revenue is estimated to be in the range of $250M$500M

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