ZURU Toys
ManufacturingNew Zealand201-500 Employees
ZURU Toys is a New Zealand-based manufacturer that designs, produces, and markets a range of innovative toys and consumer products. Built on agility and new‑age manufacturing techniques, it emphasizes rapid development of play experiences inspired by children. From its origins in New Zealand, the company has grown to operate across 18 offices and distribute to major retailers in more than 120 countries, with a portfolio that includes brands such as Bunch O Balloons, X-Shot, Rainbocorns, Robo Alive, Smashers, 5 Surprise and Metal Machines. Its products are designed for families and retailers seeking play experiences with novelty and collectible appeal, and the company collaborates with entertainment properties including Nickelodeon, Disney, Universal Studios and DreamWorks. It also supports community initiatives such as Captivating International, local China orphanages, and student development programs in Asia and New Zealand. In April 2026, ZURU announced the Mini Brands Really Works Vinyl range, reflecting ongoing product expansion.
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