Product Updates Drive Engagement Zype has recently launched valuable product updates to enhance user experience and engagement within the Apps Creator platform. This presents an opportunity for sales teams to reach out to existing customers and prospects to showcase these new features and how they can improve their video streaming services.

Strategic Partnership with TripleLift Through a recent partnership with TripleLift, Zype now offers joint customers In-Show advertising within playout streams on connected TV platforms. This collaboration opens up possibilities for sales teams to target advertisers looking to leverage this new advertising opportunity and expand their reach through Zype's platform.

Significant Investment from Xponentia Capital Zype recently secured a substantial investment of $17.6M from Xponentia Capital Partners LLP. This injection of funds indicates growth and potential expansion, providing a window for sales representatives to approach Zype with partnership opportunities or services that can further support their development and scale.

Appointment of Senior VP of Marketing The hiring of Lauren Chadwick as Zype's senior vice president of marketing signals a strategic move to strengthen the marketing efforts. Sales professionals can leverage this appointment to align marketing strategies closely with sales activities and explore synergies that can lead to enhanced lead generation and brand awareness.

Privately Held with Global Presence Zype, as a privately held company with over 300 customers worldwide, offers an opportunity for sales teams to target specific regions or industries where Zype is already established. Leveraging the global presence of Zype can help sales representatives tailor their outreach and expand the company's market share in key regions.