Growing Market Presence Sortable has demonstrated consistent growth and recognition within the Canadian and international adtech markets, including expansion into Toronto and ranking among Canada's top employers. This indicates a strong position to attract clients seeking innovative ad monetization solutions in diverse regional markets.

Acquisition Momentum Being acquired by Freestar LLC in 2020 highlights strategic consolidation and potential new client opportunities through expanded service offerings, improved technology integration, and a broader customer base across North America.

Focus on Brand Safety Partnerships with industry leaders like the Brand Safety Institute suggest an emphasis on brand safety and ad quality, making Sortable a compelling partner for publishers prioritizing trustworthy advertising environments and compliance.

Data-Driven Solutions With a strong focus on analytics and big data, Sortable offers advanced insights and actionable decision-making tools, creating opportunities to promote tailored ad solutions that optimize revenue for publishers with diverse content portfolios.

Targeted SMB Outreach Operating within the revenue range of 1 to 10 million and with a lean team structure, Sortable presents an opportunity for sales efforts targeting both small and medium-sized publishers looking for scalable, effective monetization platforms.