Mid Market Growth Agari operates in the mid-market segment with a credible revenue footprint, indicating purchasing power for focused email security solutions. Target ICP includes security leaders (CISO/CSO) and email administrators who supervise phishing risk, BEC, and brand protection. The opportunity is to position Agari as a primary defense against inbound threats such as business email compromise and spear phishing, plus outbound spoofing prevention to preserve deliverability and brand integrity.

Salesforce Alignment Agari lists Salesforce in its tech stack, signaling a path to co-sell opportunities or native integration with Salesforce-driven customers. Focus on selling via the Salesforce ecosystem and engaging Salesforce admins and security leads in organizations already using Salesforce, with emphasis on securing CRM communications and outbound email deliverability. Consider developing an AppExchange integration or joint marketing with Salesforce security partners.

Comprehensive Email The dual capability to protect inbound email (BEC, phishing, and account takeover) and outbound email (spoofing prevention) offers a compelling value proposition for security and marketing teams. Craft outreach to CISOs, VPs of Security, and IT/Email Admins highlighting risk reduction, incident avoidance, and improved customer deliverability. Emphasize ROI through reduced phishing incidents and preserved revenue from trustworthy email communications.

Brand Trust Position Agari as the Trusted Email Identity that preserves brand integrity and customer trust by ensuring authentic outbound communications and reliable inbound signals. Target marketing, brand, and customer communications leadership alongside security teams, showing how trust translates into higher email deliverability and stronger customer confidence.

Differentiation Edge Differentiate from larger, broad-security vendors by emphasizing a specialized focus on email identity backed by data-science signals. Frame this as a niche advantage for mid-market organizations with high email risk and brand-protection needs, and explore partnerships with adjacent security platforms to expand footprint and accelerate deal velocity.