SMB Growth GreatHorn is a small team (2-10 employees) with a rapidly scalable email security solution targeting Global 2000 customers, presenting an opportunity to position value through enterprise-grade protection while maintaining agility.

BEC and Phish Customer need centers on business email compromise, impersonation, credential theft, and phishing risk. Highlight cross-organization risk management, real-time user alerts, and post-incident containment to drive larger license and services deals.

Data-Driven Strong emphasis on data science, ML, and analytics for threat detection. Sales plays can emphasize measurable security outcomes, risk reduction, and security operations efficiency to appeal to security officers.

Thought Leadership Active publication history and reports such as BEC landscape and phishing attack landscape can be leveraged for account-based marketing, executive briefings, and CISO engagement to accelerate conversations.

Strategic Partnerships Partnerships and integrations (e.g., Inspired eLearning) and channel/indirect sales potential suggest opportunities to expand through ecosystem alliances and co-selling with training and identity/credential vendors.