Celebrity Endorsements American Tourister has successfully collaborated with ace cricketer Virat Kohli for digital campaigns, presenting an opportunity to leverage celebrity endorsements for boosting brand visibility and attracting cricket enthusiasts as potential customers.

New Product Launches Recent introduction of a range of Trolley bags in the Liftoff series opens up avenues for highlighting innovative products and targeting customers seeking trendy and practical luggage solutions, presenting a sales opportunity to showcase the versatility of the new line.

Partnership Benefits The partnership with Majoriti offering 15% discounts on American Tourister products creates a direct sales incentive for travel enthusiasts, presenting a strategic opportunity to collaborate with more platforms for mutual benefits and increased sales volume.

Market Positioning Identifying competitors like Mokobara Lifestyle as potential threats allows for a sales-driven approach to highlight American Tourister's unique selling points and value propositions, fostering a competitive edge in the travel arrangements sector.

Campaign Impact American Tourister's successful campaign launches such as the #UndeniableLeave digital campaign and the Champions Edition luggage release present opportunities to capitalize on emotional connections with customers, utilizing impactful storytelling to drive sales and customer loyalty.