Brand Optimization BASES blends innovative research technologies such as evolutionary algorithms and predictive analytics with client consulting to boost brand performance, creating sales opportunities for brands seeking to renovate existing brands, accelerate new product development, or optimize packaging and advertising to drive growth.

Cross-Sell Opportunity BASES leverages behavioral data and agile technology to offer expanded services beyond core studies, enabling sales teams to upsell ongoing brand tracking, rapid concept tests, and optimization programs to existing clients across marketing and product teams.

Lifecycle Solutions Position BASES as a partner across the branding lifecycle—from renovation to new-pack development and advertising—unlocking multi-project engagements within the same client and increasing contract value.

Global Reach As part of NIQ with a US base but global capabilities, BASES can pursue multi-market and international programs, appealing to brands pursuing global rollouts or regional expansions.

AI-Insights Promise Emphasize AI and analytics-driven speed and foresight to win business from brands seeking faster, data-backed decision making for campaigns, packaging, and product concepts, including rapid testing cycles and continuous optimization.