Expansion into UK Ben & Jerry's recently opened a new location in the United Kingdom, showcasing 12 available flavors in-store. This expansion presents an opportunity for sales growth by tapping into the UK market and introducing the brand to a new customer base.

Non-dairy Innovation By launching a non-dairy version of their popular Strawberry Cheesecake flavor, Ben & Jerry's has shown a commitment to catering to diverse dietary preferences. This innovative product offering can open up sales opportunities among consumers looking for dairy-free options.

Investment in State-of-the-Art Factory Ben & Jerry's Israel invested in a state-of-the-art factory amounting to $35.7M in Kiryat Gat. This investment signifies growth potential and increased production capacity, enabling the company to meet rising demand and potentially expand its product offerings.

Partnership with Azjusticeproject Teaming up with the AZ Justice Project demonstrates Ben & Jerry's commitment to social causes. This collaboration not only enhances brand reputation but also creates opportunities for sales growth by resonating with consumers who support social justice initiatives.

Show Match Launch The launch of a Rocket League show match involving Ben & Jerry's roster and professional players presents a unique marketing opportunity. Leveraging esports events can attract a younger demographic, creating avenues for increased brand visibility and potential sales among gaming enthusiasts.