Inclusive and body-positive brand Beyond Yoga's brand ethos of inclusivity and body positivity presents a unique selling point in the competitive retail apparel market, appealing to a diverse range of customers looking for a welcoming and affirming shopping experience.

Luxurious and easy-care fabrics The use of luxuriously soft and easy to care for fabrics by Beyond Yoga differentiates their products, offering customers high-quality activewear that combines comfort, style, and practicality, creating opportunities to tap into the premium segment of the market.

Active lifestyle focus Specializing in creating apparel for a broad range of workouts and daily activities, Beyond Yoga caters to customers with active lifestyles, providing sales opportunities beyond just gym or yoga wear, allowing for cross-selling and upselling strategies.

Strategic tech integration Beyond Yoga's tech stack, including platforms like theTradeDesk and Microsoft Azure, signifies a proactive approach to enhancing customer experiences and operational efficiency, presenting possibilities for leveraging technology to streamline sales processes and gather valuable customer insights.

Market positioning and growth potential With a revenue range of $10M to $50M, Beyond Yoga showcases a solid financial standing within the industry, indicating stability and room for growth, making it an attractive partner for collaborations and retail expansion opportunities.