Sustainability Edge Coates Group has a recognized sustainability push, highlighted by the Good Design Award for its C3 canopy and a global focus on environmentally conscious products, presenting an opportunity to upsell adjacent sustainability and lifecycle services to QSR brands seeking greener, smarter hardware ecosystems.

Global Scale With operations in over 50 markets and nine offices, Coates Group can address multinational QSR brands’ global rollout needs, enabling consistent digital merchandising, hardware deployment, and support across regions to accelerate international expansion.

Digital Menu Leadership Recognition as a leading technology partner for digital menu boards and CMS, including McDonald’s global DMB implementation, signals a strong track record to win enterprise-scale CMS, digital merchandising, and in-store experience projects from other major QSR networks.

People and Culture A strong emphasis on employee wellbeing and Thrive program, plus a parental leave policy and flexible work, indicates potential for value-added services around employee engagement platforms, partner branding programs, and change-management support during technology deployments.

Tech Stack & Integration A mature tech stack (AEM, Salesforce, Redshift, TOGAF, React) and integration capabilities position Coates Group to offer end-to-end ecosystem modernization, data-driven customer experience improvements, and seamless integrations with existing QSR IT landscapes for faster ROI.