Growth opportunity Target mid-sized self-funded employer clients across 48 states leveraging CBS’s proven reference based pricing and integrated medical risk management to differentiate from traditional claim adjudication vendors.

Cost containment Emphasize CBS's track record of lower service utilization and cost per diagnosis, offering disease and utilization management as a value driver for plan sponsors seeking predictable claims trends.

Digital engagement Leverage CBS's technology footprint and existing web presence to introduce scalable onboarding and reporting dashboards for plan sponsors, highlighting ease of integration with current benefits platforms.

Expansion potential Position CBS as a national partner with NC roots to win multi-state accounts, underscoring experience serving 48 states and capability to coordinate benefits across diverse provider networks.

Strategic partnerships Explore collaborations with benefits brokers and TPAs looking to enhance value propositions, using CBS’s integrated claims and clinical management as a differentiator in competitive RFPs.