Global Reach Cyxtera Technologies operates a network of 40+ data centers across North America and the U.K., presenting sales opportunities for companies seeking reliable and scalable colocation services in these regions.

Government Clients With a client base that includes U.S. federal government agencies, Cyxtera Technologies can leverage this credibility and experience to target similar organizations or contractors within the public sector, highlighting compliance and security standards.

Operational Excellence The company's focus on operational excellence can be positioned as a key selling point to businesses in need of data center services, emphasizing reliable infrastructure, seamless interconnection options, and proactive support.

Tech Stack Advantages Understanding Cyxtera Technologies' tech stack and any innovative solutions they offer can enable sales teams to showcase unique features and capabilities to tech-savvy clients looking for advanced data center services.

Competitive Analysis By analyzing competitors like Flexential, Equinix, and others in the industry, sales professionals can identify differentiators and advantages that Cyxtera holds, allowing them to tailor pitches effectively and address customer pain points.