Lifecycle Marketing The brand already uses Klaviyo and tracking tools, signaling readiness for advanced segmentation and automated customer journeys. Propose implementing or refining onboarding, abandoned cart, win-back, and post-purchase programs to boost online sales and customer lifetime value.

Conversion Optimization Utilize the existing digital assets to strengthen product storytelling, photography, and personalized recommendations to lift conversion rates and customer spend.

Wholesale Expansion As a small to mid-sized retailer, explore wholesale partnerships, multi-brand retailers, and exclusive capsule collaborations; propose a B2B sales program and co-marketing to accelerate growth.

European Growth Strategy Expand distribution across Europe with localized marketing, regional logistics, and channel partnerships; propose an international market entry plan and wholesale/b2b strategies.

Data Driven Merch Leverage analytics to identify best selling prints and fabrics, optimize product assortment, and inform inventory planning and merchandising, enabling sales teams to pitch relevant SKUs.