Pay for performance IMS operates a pay-for-performance model where marketing costs are paid only on cars sold. This signals a risk-managed selling proposition for dealerships and could be pitched to revenue teams as a lower-risk marketing partnership with measurable ROAS.

Dealer-centric economics Dealers set their own margins while IMS handles targeting and multi-channel campaigns, creating a compelling value proposition for high-margin inventory and fragmented sales territories where margins are sensitive to spend efficiency.

Proprietary targeting IMS uses its proprietary targeting to identify likely buyers within 90 days based on location, brand, and inventory, offering a precise audience for outreach. This suggests an opportunity to upsell enhanced data partnerships or cross-sell additional inventory visibility.

Transparency and verification A manifest of targeted buyers and 3rd party verification (CDK Global) provides auditable results. This can be a strong selling point for dealers seeking accountability and could enable expansions into other OEMs or marketing channels that demand proof of performance.

Expansion-ready platform The service mix includes direct mail, email, digital display, and social media with Co-op, PAP, and LMA approvals, signaling potential for scaled campaigns across multiple markets and partner networks, including agency collaborations and programmatic opportunities.