Pay for Performance IMS operates a pay-for-performance model by paying upfront marketing costs and only collecting revenue on cars sold, aligning incentives with dealer outcomes and reducing upfront risk for potential clients.

Limited Upfront Risk Target dealerships are likely to be attracted to this risk-shared approach since they can test marketing effectiveness with no initial spend beyond agreed sales results.

Proprietary Targeting IMS uses its own targeting capabilities to select a defined number of buyers based on location, brand, and inventory, offering a potentially more efficient prospecting process for auto dealers.

Multi-Channel Outreach Campaigns combine direct mail, email, digital display, and social media with a verified manifest of prospects and third-party verification to bolster trust and accountability.

Dealership Control Dealers set their own margins and IMS focuses on selling vehicles rather than charging based on CPM or CPC, which can be a differentiator for competitive auto retailers seeking predictable performance.