Insights

Acquisition fit Needle was acquired by Stagefund in August 2020, indicating potential for a new growth strategy and renewed governance. Sales teams can position Needle’s advocate-powered CX as a complementary solution to Stagefund-backed portfolio companies seeking rapid revenue scale and improved digital customer experiences.

Mid-market traction Headcount and revenue signals place Needle in the small to mid-market segment with 11-50 employees and substantial revenue. This suggests a sales focus on mid-sized e-commerce brands that require human-assisted support to lift conversion and average order value.

Experience-driven value Needle emphasizes trust-building, personalization, and high-impact conversions (6-15x uplift in conversion, 15-30% AOV). This creates a clear upsell path for larger existing customers seeking premium CX enhancements and measurable ROI from live advocacy.

Tech integration Supported tech stack includes AdRoll, WordPress, Google Tag Manager, and analytics tools like Heap. Sales opportunities exist to integrate Needle with commonly used e-commerce platforms and marketing stacks to streamline deployment and demonstrate rapid time-to-value.

Competitive positioning In a market with several CX and survey incumbents, Needle’s advocate-powered live chat differentiates on authentic, product-knowledgeable interactions. This can be framed as a premium service for brands aiming to boost loyalty and lifecycle value, appealing to organizations already investing in personalized customer experiences.

Similar companies to Needle

Needle Tech Stack

Needle uses 8 technology products and services including AdRoll, WordPress, Google Fonts API, and more. Explore Needle's tech stack below.

AdRoll
Advertising
WordPress
Content Management System
Google Fonts API
Font Scripts
RequireJS
Javascript Frameworks
Heap
Mobile Analytics
Google Tag Manager
Tag Management
Bootstrap
UI Frameworks
YouTube
Video Players

Media & News

Stagefund acquired Needle on Aug 28th '20.
Stage, a turnaround venture fund that invests in companies needing fresh operating expertise and capital, announced today that they will acquire Needle, a Salt Lake City-based company that provides live ecommerce chat staffed by passionate brand advocates.
Aug 27, 2020 | stagefund.com

Needle's Email Address Formats

Needle uses at least 1 format(s):

Needle Email Formats	Example	Percentage
First.Last@needle.com	John.Doe@needle.com	80%
First@needle.com	John@needle.com	20%

Frequently Asked Questions

Where is Needle's headquarters located?

Needle's main headquarters is located at 2000 West Ashton Boulevard Lehi, Utah 84043 United States. The company has employees across 5 continents, including North AmericaEuropeAsia.

What is Needle's phone number?

You can contact Needle's main corporate office by phone at

+1-385-351-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Needle's stock symbol?

Needle is a publicly traded company; the company's stock symbol is NJNK.

What is Needle's official website and social media links?

Needle's official website is needle.com and has social profiles on LinkedIn Crunchbase.

How much revenue does Needle generate?

As of June 2026, Needle's annual revenue is estimated to be $50M - $100M.

What is Needle's NAICS code?

Needle's NAICS code is 5112 - Software Publishers.

How many employees does Needle have currently?

As of June 2026, Needle has approximately 44 employees across 5 continents, including North AmericaEuropeAsia. Key team members include Founder & Ceo: V. S.Co-Founder: S. H.Founder And Chief Executive Officer: M. L.. Explore Needle's employee directory with LeadIQ.

What industry does Needle belong to?

Needle operates in the Software Development industry.

What technology does Needle use?

Needle's tech stack includes AdRollWordPressGoogle Fonts APIRequireJSHeapGoogle Tag ManagerBootstrapYouTube.

What is Needle's email format?

Needle's email format typically follows the pattern of First.Last@needle.com. Find more Needle email formats with LeadIQ.

When was Needle founded?

Needle was founded in 2010.

Needle

Q: What is Needle's official website and social media links?

Needle's official website is needle.com. Needle has social profiles on LinkedIn.

Q: How many employees does Needle have currently?

Needle has approximately 44 employees.

Q: What technology does Needle use?

Needle's tech stack includes YUI, JavaScript InfoVis Toolkit, Font Awesome, React, AdRoll.

Q: What is Needle's NAICS code?

Needle's NAICS code is 5112 (Software Publishers).

Software DevelopmentUtah, United States11-50 Employees

Needle, based in Lehi, Utah, provides software that enhances e-commerce customer experience by connecting shoppers who need assistance with trained brand advocates who engage visitors through real-time online chat. The platform identifies customers in real time who may require help and pairs them with advocates who have first-hand product knowledge and a passion for the brand. This approach aims to build trust, improve satisfaction, and drive increased sales and long-term customer value for businesses.

Its target market comprises e-commerce brands seeking to improve conversion and loyalty through human-assisted interactions at the point of need, supported by on-brand advocates. In August 2020, Needle was acquired by Stagefund, a turnaround venture fund.