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Insights

Expansion Trigger Potential cross-sell to larger customer experience platforms given Needle's strong CX focus, existing tech stack, and revenue scale suggest opportunities to align with mid-market to enterprise buyers seeking advocate-powered support.

Advocate Driven Leverage Needle’s core advocate model to upsell services around premium human-assisted support, confidence-building trust, and personalized engagement to boost conversion rates and AOV for e-commerce brands.

Tech Stack Fit Position Needle as a complementary CX layer for customers already using HubSpot, Marketo, Hotjar, AWS, or WordPress, highlighting integration ease and value add for lifecycle marketing and analytics.

Growth Momentum Target similar funding and growth profiles as Stagefund exits or funds with turnaround expertise, focusing on brands undergoing transformation who need hands-on operations and customer experience improvements.

Competitive Positioning Differentiate from generic feedback tools by emphasizing real-time, product-knowledgeable advocates that drive trust and measurable revenue lift, appealing to SMBs scaling to mid-market segments.

Similar companies to Needle

Needle Tech Stack

Needle uses 8 technology products and services including AdRoll, Hotjar, Amazon Web Services, and more. Explore Needle's tech stack below.

Needle's Email Address Formats

Needle uses at least 2 email formats:
Needle Email FormatsExamplePercentage
First.Last@needle.comJohn.Doe@needle.com
80%
First@needle.comJohn@needle.com
20%

Frequently Asked Questions

What is Needle's phone number?

Minus sign iconPlus sign icon You can contact Needle's main corporate office by phone at
+1-385-351-****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Needle's stock symbol?

Minus sign iconPlus sign iconNeedle is a publicly traded company; the company's stock symbol is QRUD.L.

What is Needle's official website and social media links?

Minus sign iconPlus sign iconNeedle's official website is needle.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Needle generate?

Minus sign iconPlus sign icon As of August 2026, Needle's annual revenue is estimated to be $25M - $50M.

What is Needle's NAICS code?

Minus sign iconPlus sign iconNeedle's NAICS code is 5112 - Software Publishers.

How many employees does Needle have currently?

Minus sign iconPlus sign iconAs of August 2026, Needle has approximately 45 employees across 5 continents, including North America, Europe and Asia. Key team members include Chief Operating Officer: L. H., Founder & Ceo: V. S. and Co-Founder: S. H. Explore Needle's employee directory with LeadIQ.

What industry does Needle belong to?

Minus sign iconPlus sign iconNeedle operates in the Software Development industry.

What technology does Needle use?

Minus sign iconPlus sign iconNeedle's tech stack includes AdRoll, Hotjar, Amazon Web Services, WordPress, HubSpot, Marketo, Heap and New Relic.

What is Needle's email format?

Minus sign iconPlus sign iconNeedle's email format typically follows the pattern of First.Last@needle.com. Find more Needle email formats with LeadIQ.

How much funding has Needle raised to date?

Minus sign iconPlus sign icon As of August 2026, Needle has raised $20M in funding. The last funding round occurred on May 23, 2014 for $7M.

When was Needle founded?

Minus sign iconPlus sign iconNeedle was founded in 2010.
Needle logo

Needle

Software DevelopmentUtah, United States11-50 Employees

Needle, based in Lehi, Utah, provides software that enhances e-commerce customer experience by connecting shoppers who need assistance with trained brand advocates who engage visitors through real-time online chat. The platform identifies customers in real time who may require help and pairs them with advocates who have first-hand product knowledge and a passion for the brand. This approach aims to build trust, improve satisfaction, and drive increased sales and long-term customer value for businesses.

Its target market comprises e-commerce brands seeking to improve conversion and loyalty through human-assisted interactions at the point of need, supported by on-brand advocates. In August 2020, Needle was acquired by Stagefund, a turnaround venture fund.

Section iconCompany Overview

Phone number
+1-385-351-****
Website
needle.com
Stock Symbol
QRUD.L
NAICS Code
5112 - Software Publishers
Founded
2010
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $20M

    Needle has raised a total of $20M of funding over 3 rounds. Their latest funding round was raised on May 23, 2014 in the amount of $7M as a Series C.

  • $25M - $50M

    Needle's revenue is estimated to be in the range of $25M - $50M

Company Leadership

  • Chief Operating Officer at Needle
    L. H.
    Chief Operating Officer
    Mobile Phone
  • Founder & Ceo at Needle
    V. S.
    Founder & Ceo
    Mobile Phone
  • Co-Founder at Needle
    S. H.
    Co-Founder
    Mobile Phone
  • Founder And Chief Executive Officer at Needle
    M. L.
    Founder And Chief Executive Officer
    Mobile Phone
  • It Manager at Needle
    R. M.
    It Manager
    Mobile Phone

Employee Directory

  • Marketing Manager at Needle
    G. A.
    Marketing Manager
    Mobile Phone
  • Project Coordinator - Mobile at Needle
    M. P.
    Project Coordinator - Mobile
    Mobile Phone
  • Customer Service Representative at Needle
    S. D.
    Customer Service Representative
    Mobile Phone
  • Chat Advocate at Needle
    A. C.
    Chat Advocate
    Mobile Phone
  • Human Resources at Needle
    J. V.
    Human Resources
    Mobile Phone

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