Niche allergen focus Not Just Cookies offers traditional and allergen-free desserts, presenting an opportunity to upsell allergen-friendly product lines to nearby retailers, cafes, and healthcare facilities that require safe dessert options.

Coast-to-coast delivery Leveraging ghost delivery and mobile apps, there is capacity to scale B2C and B2B distribution, enabling partnerships with regional grocery chains, coffee shops, and online marketplaces seeking fresh cookies with reliable delivery.

Tech-driven platform With a technology stack including Shopify, Rails, and modern frontend tools, there is potential to white-label or provide a B2B ordering portal for smaller bakeries, convenience stores, or franchise networks looking to streamline online dessert ordering.

Growing revenue band Current revenue range and recent funding suggest momentum; target expanding mid-market retailers and regional chains that can absorb higher-volume orders, leveraging their demonstrated willingness to invest in growth.

Strategic partnerships Compare to peers with larger footprints, there is an opportunity to form co-branding or exclusive flavor partnerships with local suppliers, cafeterias, or event venues to widen reach while maintaining control over allergen safety standards.