Sponsor analytics Performance Research specializes in quantitative and qualitative evaluation of event marketing programs for corporate sponsors, properties, and agencies. This presents an opportunity to upsell deeper sponsor analytics services to clients seeking rigorous ROI measurement for sponsorships.

Global event reach With extensive experience across varied events worldwide and a history of over a million interviews and hundreds of focus groups, the company can position itself to attract multinational brands seeking consistent, cross-market sponsorship insights.

Brand partnerships A track record partnering with major brands such as Anheuser-Busch, Coca-Cola, Citi-Financial, R.J. Reynolds, Sony-Ericsson, and UBS signals credibility. This can be leveraged to approach large sponsors and agencies aiming to optimize sponsorship portfolios.

COVID live events study Recent and frequent research on the impact of COVID-19 on live events demonstrates capability in timely, crisis-relevant insights. This positions Performance Research to assist clients navigating post-pandemic sponsorship strategy and risk assessment.

SME to mid-market focus With a lean employee base (11-50) and mid-market revenue range, there is an opportunity to offer scalable, cost-effective sponsorship evaluation services tailored for smaller brands and mid-market sponsors looking for high-value analytics without enterprise-level spend.