Performance Research

Market ResearchRhode Island, United States11-50 Employees

Performance Research is a market research firm focused on evaluating event marketing programs, particularly corporate sponsorships of sports, leisure activities, and special events. The company provides quantitative and qualitative assessment services aimed at sponsors, properties, and their agencies, drawing on extensive on-site, online, and telephone interview and focus group work to inform sponsorship decisions. Based in Newport, Rhode Island, and founded in 1985, the firm has established itself as a specialist in custom sponsorship evaluation with a global track record and a history of partnering with major sponsors. The target market comprises corporate sponsors, properties, and agencies seeking rigorous insights into sponsorship effectiveness and the impact of live events on marketing outcomes. A notable recent development includes collaborations and studies related to events analytics and the COVID-19 impact on live events, with ongoing research initiatives announced in 2020.

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