Insights

Expansion Potential PlayUp has recently launched in the USA, indicating opportunities for market expansion in a lucrative and competitive market.

Competitive Positioning Identified as a competitor of DraftKings and FanDuel, focusing on establishing a strong foothold in the US market against major players.

Innovative Technology Developing innovative in-house betting technologies, offering a unique user experience that can be leveraged for differentiation and customer acquisition.

Strategic Partnerships Hiring prominent industry figures like Christian Goode and Dennis Drazin can strengthen relationships and potentially lead to new partnership opportunities.

Revenue and Funding With revenue between $10M - 50M and $35M in funding, there's potential for financial growth and scalability to capitalize on emerging market trends.

PlayUp Tech Stack

PlayUp uses 8 technology products and services including DoubleClick for Publishers (DFP), Google AdSense, Cloudflare CDN, and more. Explore PlayUp's tech stack below.

  • DoubleClick for Publishers (DFP)
    Advertising
  • Google AdSense
    Advertising
  • Cloudflare CDN
    Content Delivery Network
  • Google Font API
    Font Scripts
  • React
    Javascript Frameworks
  • Swiper
    Javascript Libraries
  • Contact Form 7
    Web Platform Extensions
  • Facebook
    Widgets

Media & News

PlayUp's Email Address Formats

PlayUp uses at least 1 format(s):
PlayUp Email FormatsExamplePercentage
First.Last@playup.comJohn.Doe@playup.com
49%
Last.First@playup.comDoe.John@playup.com
1%
Last@playup.comDoe@playup.com
1%
First.Last@playup.comJohn.Doe@playup.com
49%

Frequently Asked Questions

Where is PlayUp's headquarters located?

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PlayUp's main headquarters is located at 48 Epsom Rd Sydney, AU. The company has employees across 5 continents, including OceaniaNorth AmericaAsia.

What is PlayUp's official website and social media links?

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PlayUp's official website is playup.com and has social profiles on LinkedIn.

How much revenue does PlayUp generate?

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As of September 2024, PlayUp's annual revenue reached $15M.

What is PlayUp's NAICS code?

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PlayUp's NAICS code is 7132 - Gambling Industries.

How many employees does PlayUp have currently?

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As of September 2024, PlayUp has approximately 58 employees across 5 continents, including OceaniaNorth AmericaAsia. Key team members include Chief Executive Officer - Australia: P. J.Chief Commercial Officer (cco) - Global: P. A.Chief Operating Officer: P. S.. Explore PlayUp's employee directory with LeadIQ.

What industry does PlayUp belong to?

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PlayUp operates in the Gambling Facilities and Casinos industry.

What technology does PlayUp use?

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PlayUp's tech stack includes DoubleClick for Publishers (DFP)Google AdSenseCloudflare CDNGoogle Font APIReactSwiperContact Form 7Facebook.

What is PlayUp's email format?

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PlayUp's email format typically follows the pattern of . Find more PlayUp email formats with LeadIQ.

How much funding has PlayUp raised to date?

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As of September 2024, PlayUp has raised $35M in funding. The last funding round occurred on Jan 20, 2022 for $35M.
PlayUp

PlayUp

Gambling Facilities and CasinosSydney, Australia51-200 Employees

PlayUp is a next generation entertainment and technology group that enriches the lives of people through entertaining, rewarding and responsible online betting. We develop innovative betting technologies in-house to power our brands and deliver world-class user experiences. Our energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play.
 
PlayUp unifies the world's favourite online betting products including Fixed Odds Sports Betting, Fixed-Odds Racing (Horses and Greyhounds), Esports and Daily Fantasy Sports (DFS) where we host Australia’s largest and indeed some of the globe’s largest prize pools in competitive peer-to-peer online betting.
 
We hold online betting licenses in multiple jurisdictions and currently operate in Australia, New Zealand, India and have recently launched in the USA.

Section iconCompany Overview

Headquarters
48 Epsom Rd Sydney, AU
Website
playup.com
NAICS Code
7132 - Gambling Industries
Employees
51-200

Section iconFunding & Financials

  • $35M

    PlayUp has raised a total of $35M of funding over 5 rounds. Their latest funding round was raised on Jan 20, 2022 in the amount of $35M.

  • $10M$50M

    PlayUp's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $35M

    PlayUp has raised a total of $35M of funding over 5 rounds. Their latest funding round was raised on Jan 20, 2022 in the amount of $35M.

  • $10M$50M

    PlayUp's revenue is in the range of $10M$50M

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