Prebid.org

Technology, Information and InternetNew York, United States11-50 Employees

Prebid.org, based in New York City, New York, is an independent technology organization focused on promoting fair, efficient, and transparent header bidding across the advertising industry. It oversees open-source projects built around its header bidding framework to enable collaboration and interoperability among publishers and ecosystem participants.

The organization serves industry participants in programmatic advertising by supporting standardized, transparent bidding practices. In January 2026, Prebid.org announced a collaboration with AgenticAdvertising.org to bring Prebid Sales Agent capabilities to publishers at scale. This partnership underscores the ongoing evolution of its offerings within the broader header bidding ecosystem.

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