Niche Market Focus Probe Research specializes in in-depth consumer and professional insights through tailored nationwide recruiting services, presenting opportunities to collaborate with brands seeking detailed market intelligence across diverse cultural and geographic segments.

Growing Market Size With annual revenues between one and ten million dollars and a lean employee base, Probe Research has potential to scale its operations, making it an attractive partner for larger firms looking to outsource specialized market research capabilities.

Competitive Differentiation Compared to larger competitors such as Forrester and Ipsos, Probe Research’s focused approach and extensive respondent database enable it to deliver highly customized insights, opening avenues for sales opportunities with clients seeking flexibility and niche expertise.

Technology Utilization The company's use of modern website and data hosting technologies indicates a digitally savvy operation, which can be leveraged when proposing integrated research solutions or advanced data analytics services to prospective clients.

Potential Partnership Given its specialization and client-centric approach, Probe Research can be a valuable partner for firms aiming to expand their market research offerings in the US, especially those targeting multicultural, non-traditional, and hard-to-reach respondent groups.