Rockwear
Retail Apparel and FashionNew South Wales, Australia51-200 Employees
Rockwear - We Play Strong. Our Mission is to: Empower every women to feel strong inside and out, to lift each other up and have fun sweating it out.
Insights
Expanding Product Line Rockwear's recent launch of gym shorts and swimwear items indicates a focus on expanding its activewear offering, providing opportunities to upsell complementary fitness accessories or personalized workout gear.
Health Partnership Opportunities The partnership with BOOST for healthcare professionals showcases an openness to collaborations, opening doors for targeted B2B sales of branded activewear for corporate wellness programs or healthcare-related wellness initiatives.
Digital Engagement Platforms With a tech stack that includes TikTok Pixel, Google Analytics, and a progressive web app, Rockwear demonstrates strong digital marketing capabilities, suggesting potential for tailored online advertising campaigns or influencer collaborations to boost sales.
Market Positioning Positioned within the activewear segment alongside brands like Lorna Jane and Nimble Activewear, Rockwear offers growth opportunities in a competitive but expanding market, especially targeting women seeking empowering fitness apparel.
Growth Potential Operating with an estimated revenue between $1 million and $10 million, Rockwear presents opportunities for scalable sales strategies, such as introducing new product categories, exploring international markets, or expanding to corporate wellness programs.
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Rockwear Tech Stack
Rockwear uses 8 technology products and services including TikTok Pixel, Google Analytics Enhanced eCommerce, React, and more. Explore Rockwear's tech stack below.
- TikTok PixelAnalytics
- Google Analytics Enhanced eCommerceAnalytics
- ReactJavascript Frameworks
- Knockout.jsJavascript Frameworks
- PWAMiscellaneous
- X-XSS-ProtectionSecurity
- TealiumTag Management
- YouTubeVideo Players
Media & News
Rockwear's Email Address Formats
Rockwear uses at least 1 format(s):
| Rockwear Email Formats | Percentage |
| FirstL@rockwear.com.au | 42% |
| Last@rockwear.com.au | 8% |
| FirstL@rockwear.com.au | 42% |
| Last@rockwear.com.au | 8% |
Frequently Asked Questions
Where is Rockwear's headquarters located?
Rockwear's main headquarters is located at 55 Mentmore Avenue Rosebery, New South Wales 2018 Australia. The company has employees across 1 continents, including Oceania. What is Rockwear's official website and social media links?
Rockwear's official website is rockwear.com.au and has social profiles on LinkedIn.What is Rockwear's NAICS code?
Rockwear's NAICS code is 448 - Clothing and Clothing Accessories Stores.How many employees does Rockwear have currently?
As of March 2026, Rockwear has approximately 197 employees across 1 continents, including Oceania. Key team members include Head Of Sourcing And Production: Y. K.Head Of Marketing: S. P.Head Of Product: E. L.. Explore Rockwear's employee directory with LeadIQ.What technology does Rockwear use?
Rockwear's tech stack includes TikTok PixelGoogle Analytics Enhanced eCommerceReactKnockout.jsPWAX-XSS-ProtectionTealiumYouTube. What is Rockwear's email format?
Rockwear's email format typically follows the pattern of FirstL@rockwear.com.au. Find more Rockwear email formats with LeadIQ. When was Rockwear founded?
Rockwear was founded in 1991.
Company Overview
- Headquarters
- 55 Mentmore Avenue Rosebery, New South Wales 2018 Australia
- Website
- rockwear.com.au
- NAICS Code
- 448 - Clothing and Clothing Accessories Stores
- Founded
- 1991
- Employees
- 51-200
Funding & Financials
- $1M$10M
Rockwear's revenue is estimated to be in the range of $1M$10M
Funding & Financials
- $1M$10M
Rockwear's revenue is estimated to be in the range of $1M$10M
Company Leadership
Y. K.Head Of Sourcing And Production- S. P.Head Of Marketing
E. L.Head Of Product- M. J.Head Of Retail
- P. K.Head Of Product
Employee Directory
K. S.Head Of Planning- S. G.Head Of Product
- C. L.Head Of Brand Experience
- G. S.Crm Manager
- N. D.Marketing Campaign Manager
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