Insights

Channel Expansion Leverage the existing broad US distribution for Kar’s Nuts and Second Nature Snacks to pursue co-packing or private label opportunities with retailers and gas/convenience channels, while highlighting strong shelf presence in premium and better-for-you segments.

Direct-to-Consumer Growth Strengthen direct-to-consumer initiatives to capture data and loyalty, enabling targeted upsell opportunities for bundles (e.g., mix packs including Sanders Chocolates) and personalized promotions tied to dietary trends and seasonal campaigns.

Recall Recovery Proactively position safety and quality improvements to mitigate recall risk, offering expanded product testing and transparent traceability services as a sales differentiator to retailers prioritizing supply chain reliability.

Co-Branding Potential Explore new co-branded offerings with Mars Inc. and other partners to expand Brownie Brittle lineups or similar premium snacks, tapping into cross-promotional marketing and shared distribution to accelerate growth.

Sustainability & Sourcing Highlight thoughtful ingredient sourcing and sustainable practices to appeal to retailers and consumers prioritizing ESG, unlocking opportunities for premium SKUs and storytelling-led in-store campaigns.

Similar companies to Second Nature Brands

Second Nature Brands Tech Stack

Second Nature Brands uses 8 technology products and services including Microsoft Advertising, Visual Website Optimizer, SAP, and more. Explore Second Nature Brands's tech stack below.

Second Nature Brands's Email Address Formats

Second Nature Brands uses at least 4 email formats:
Second Nature Brands Email FormatsExamplePercentage
FLast@secondnaturebrandsus.comJDoe@secondnaturebrandsus.com
97%
F_Last@secondnaturebrandsus.comJ_Doe@secondnaturebrandsus.com
1%
FL@secondnaturebrandsus.comJD@secondnaturebrandsus.com
1%
FMiddleLast@secondnaturebrandsus.comJMichaelDoe@secondnaturebrandsus.com
1%

Frequently Asked Questions

What is Second Nature Brands's official website and social media links?

Minus sign iconPlus sign icon
Second Nature Brands's official website is secondnaturebrandsus.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Second Nature Brands generate?

Minus sign iconPlus sign icon
As of August 2026, Second Nature Brands's annual revenue is estimated to be $100M - $250M.

What is Second Nature Brands's NAICS code?

Minus sign iconPlus sign icon
Second Nature Brands's NAICS code is 31-33 - Manufacturing.

How many employees does Second Nature Brands have currently?

Minus sign iconPlus sign icon
As of August 2026, Second Nature Brands has approximately 164 employees across 2 continents, including North America and Europe. Key team members include Chief Financial Officer: K. B., Vice President Grocery: B. K. and Vice President Of Product: C. C. Explore Second Nature Brands's employee directory with LeadIQ.

What industry does Second Nature Brands belong to?

Minus sign iconPlus sign icon
Second Nature Brands operates in the Manufacturing industry.

What technology does Second Nature Brands use?

Minus sign iconPlus sign icon
Second Nature Brands's tech stack includes Microsoft Advertising, Visual Website Optimizer, SAP, Shopify, Amazon Simple Email Service, Sage, PayPal and Venmo.

What is Second Nature Brands's email format?

Minus sign iconPlus sign icon
Second Nature Brands's email format typically follows the pattern of FLast@secondnaturebrandsus.com. Find more Second Nature Brands email formats with LeadIQ.
Second Nature Brands logo

Second Nature Brands

ManufacturingMichigan, United States51-200 Employees

Second Nature Brands is a Detroit-based manufacturer of snacks and treats focused on natural ingredients. It operates a family of brands, including Kar's Nuts, Second Nature Snacks, and Sanders Chocolates, with broad U.S. distribution and a growing direct-to-consumer online presence. The company prioritizes new product development and thoughtful ingredient sourcing to offer premium, better-for-you options. Its customer base comprises consumers seeking higher-quality, naturally derived snacks, supported by a portfolio that includes leading trail mix brands Kar's Nuts and Second Nature Snacks, as well as Sanders Chocolates' kettle-cooked sea salt caramel treats. In May 2026, the company voluntarily recalled Keto Crunch Smart Mix due to undeclared tree nuts and cherries.

Section iconCompany Overview

NAICS Code
31-33 - Manufacturing
Employees
51-200

Section iconFunding & Financials

  • $100M - $250M

    Second Nature Brands's revenue is estimated to be in the range of $100M - $250M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.