Insights

Broad brand portfolio Second Nature Brands anchors multiple snack categories with Kar’s Nuts, Second Nature Snacks, and Sanders Chocolates, offering cross-sell opportunities across trail mix, nuts, and chocolate treats to retailers and direct-to-consumer channels.

Nationwide reach Extensive US distribution alongside growing direct-to-consumer eCommerce presents multiple paths for expansion through retailers, online marketplaces, and DTC campaigns focused on premium and better-for-you snacks.

Healthy premium niche Focus on better-for-you and premium snacking trends creates upsell potential with health-conscious retailers and wellness platforms seeking ingredient-sourced, craveable snacks with natural positioning.

Operational resilience Recent product recalls indicate a need to strengthen quality assurance and allergen controls, offering an opportunity to position new SKUs and private-label partnerships with enhanced safety and compliance in mind.

Technology leverage Current tech stack including SAP, Shopify, and automation tools supports scalable eCommerce and supply chain optimization; pursue opportunities to improve digital storefront conversions, catalog syndication, and retailer integrations.

Similar companies to Second Nature Brands

Second Nature Brands Tech Stack

Second Nature Brands uses 8 technology products and services including Microsoft Advertising, Visual Website Optimizer, SAP, and more. Explore Second Nature Brands's tech stack below.

Second Nature Brands's Email Address Formats

Second Nature Brands uses at least 4 email formats:
Second Nature Brands Email FormatsExamplePercentage
FLast@secondnaturebrandsus.comJDoe@secondnaturebrandsus.com
97%
F_Last@secondnaturebrandsus.comJ_Doe@secondnaturebrandsus.com
1%
FL@secondnaturebrandsus.comJD@secondnaturebrandsus.com
1%
FMiddleLast@secondnaturebrandsus.comJMichaelDoe@secondnaturebrandsus.com
1%

Frequently Asked Questions

What is Second Nature Brands's official website and social media links?

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Second Nature Brands's official website is secondnaturebrandsus.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Second Nature Brands generate?

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As of October 2026, Second Nature Brands's annual revenue is estimated to be $100M - $250M.

What is Second Nature Brands's NAICS code?

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Second Nature Brands's NAICS code is 31-33 - Manufacturing.

How many employees does Second Nature Brands have currently?

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As of October 2026, Second Nature Brands has approximately 171 employees across 2 continents, including North America and Europe. Key team members include Chief Financial Officer: K. B., Vice President Grocery: B. K. and Vice President Of Product: C. C. Explore Second Nature Brands's employee directory with LeadIQ.

What industry does Second Nature Brands belong to?

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Second Nature Brands operates in the Manufacturing industry.

What technology does Second Nature Brands use?

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Second Nature Brands's tech stack includes Microsoft Advertising, Visual Website Optimizer, SAP, Shopify, Amazon Simple Email Service, Sage, PayPal and Venmo.

What is Second Nature Brands's email format?

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Second Nature Brands's email format typically follows the pattern of FLast@secondnaturebrandsus.com. Find more Second Nature Brands email formats with LeadIQ.
Second Nature Brands logo

Second Nature Brands

ManufacturingMichigan, United States51-200 Employees

Second Nature Brands is a Detroit-based manufacturer of snacks and treats focused on natural ingredients. It operates a family of brands, including Kar's Nuts, Second Nature Snacks, and Sanders Chocolates, with broad U.S. distribution and a growing direct-to-consumer online presence. The company prioritizes new product development and thoughtful ingredient sourcing to offer premium, better-for-you options. Its customer base comprises consumers seeking higher-quality, naturally derived snacks, supported by a portfolio that includes leading trail mix brands Kar's Nuts and Second Nature Snacks, as well as Sanders Chocolates' kettle-cooked sea salt caramel treats. In May 2026, the company voluntarily recalled Keto Crunch Smart Mix due to undeclared tree nuts and cherries.

Section iconCompany Overview

NAICS Code
31-33 - Manufacturing
Employees
51-200

Section iconFunding & Financials

  • $100M - $250M

    Second Nature Brands's revenue is estimated to be in the range of $100M - $250M

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