Insights

Growing Product Portfolio Second Nature Brands has a diverse and expanding range of snack offerings, including popular trail mixes and premium confections, indicating strong potential for sales growth through new product placement and co-marketing opportunities.

Strategic Partnership Recent collaboration with Mars Inc. to develop gluten-free snacks demonstrates the company's capability to partner with major industry players, opening avenues for joint product launches and large-scale distribution deals.

National Distribution Reach With an extensive distribution network across the United States and a growing direct-to-consumer eCommerce presence, Second Nature Brands offers multiple channels for increased sales and promotional campaigns.

Market Positioning As a leader in better-for-you snack brands with top-selling products like Kar’s Sweet ’n Salty Mix and Sanders Chocolates, there’s significant opportunity to target health-conscious and premium snack consumers through targeted marketing.

Innovation & Sustainability Focused on new product development and thoughtful ingredient sourcing, Second Nature Brands aligns with consumers seeking healthier, sustainable snack options, providing a strategic advantage for sales efforts focused on health and eco-conscious markets.

Second Nature Brands Tech Stack

Second Nature Brands uses 8 technology products and services including Bing Ads, BootstrapCDN, Sage ERP, and more. Explore Second Nature Brands's tech stack below.

  • Bing Ads
    Advertising Networks
  • BootstrapCDN
    Content Delivery Network
  • Sage ERP
    Enterprise Resource Planning
  • jQuery UI
    Javascript Libraries
  • Slick
    Javascript Libraries
  • Apple Pay
    Payment Processing
  • Adobe Fonts
    Web Fonts
  • GoDaddy
    Web Hosting

Second Nature Brands's Email Address Formats

Second Nature Brands uses at least 1 format(s):
Second Nature Brands Email FormatsExamplePercentage
FLast@secondnaturebrandsus.comJDoe@secondnaturebrandsus.com
96%
F_Last@secondnaturebrandsus.comJ_Doe@secondnaturebrandsus.com
2%
FL@secondnaturebrandsus.comJD@secondnaturebrandsus.com
1%
FMiddleLast@secondnaturebrandsus.comJMichaelDoe@secondnaturebrandsus.com
1%

Frequently Asked Questions

What is Second Nature Brands's official website and social media links?

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Second Nature Brands's official website is secondnaturebrandsus.com and has social profiles on LinkedInCrunchbase.

What is Second Nature Brands's NAICS code?

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Second Nature Brands's NAICS code is 31-33 - Manufacturing.

How many employees does Second Nature Brands have currently?

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As of December 2025, Second Nature Brands has approximately 501 employees across 2 continents, including North AmericaEurope. Key team members include Chief Supply Chain Officer: J. C.Chief Marketing Officer: J. B.Chief Customer Officer: M. W.. Explore Second Nature Brands's employee directory with LeadIQ.

What industry does Second Nature Brands belong to?

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Second Nature Brands operates in the Manufacturing industry.

What technology does Second Nature Brands use?

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Second Nature Brands's tech stack includes Bing AdsBootstrapCDNSage ERPjQuery UISlickApple PayAdobe FontsGoDaddy.

What is Second Nature Brands's email format?

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Second Nature Brands's email format typically follows the pattern of FLast@secondnaturebrandsus.com. Find more Second Nature Brands email formats with LeadIQ.

Second Nature Brands

ManufacturingMichigan, United States501-1000 Employees

Second Nature Brands is a leading creator of snacks and treats that make lives better, naturally. 

Investing in new product development, thoughtful ingredient sourcing, and innovative business processes, Second Nature Brands is reimagining premium and better-for-you snacks and treats. Under its growing family of brands, Kar’s Nuts®, Second Nature Snacks®, and Sanders Chocolates®, Second Nature Brands has an extensive distribution network across the United States and a growing direct-to-consumer eCommerce presence. 

Currently, Kar’s Nuts® and Second Nature Snacks® are two of the best-selling trail mix brands in the nation, including the #1 selling Kar’s Sweet ‘n Salty Mix. Sanders Chocolates is one of the largest kettle-cooked, small-batch crafter of sea salt caramel treats in the U.S.  

Find out more at Second Nature Brands (www.secondnaturebrandsus.com), Kar’s Nuts (www.karsnuts.com), Second Nature Snacks (www.secondnaturesnacks.com), and Sanders Chocolates (www.sanderscandy.com).

Section iconCompany Overview

NAICS Code
31-33 - Manufacturing
Employees
501-1000

Section iconFunding & Financials

  • $100M$250M

    Second Nature Brands's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Second Nature Brands's revenue is estimated to be in the range of $100M$250M

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