Insights

Growing Market Presence Second Nature Brands has an extensive distribution network across the United States and a rapidly expanding direct-to-consumer eCommerce presence, providing multiple channels to reach a broad customer base and increase sales opportunities.

Product Innovation The company's focus on new product development and innovative collaborations, such as the recent partnership with Mars Inc., offers opportunities to introduce co-branded products and cross-promote, expanding market reach.

Leading Brands With best-selling trail mix brands like Kar’s Nuts and Second Nature Snacks and a significant presence in specialty confections with Sanders Chocolates, there are multiple avenues to target diverse consumer segments through bulk and specialty retail channels.

Sustainability Focus Reimagining premium and better-for-you snacks with thoughtful ingredient sourcing presents opportunities to appeal to health-conscious and environmentally aware consumers seeking responsibly produced products.

Financial Opportunity With revenues estimated between $100 million and $250 million, the company shows solid financial stability, indicating potential for growth initiatives, new product launches, and increased market penetration to drive additional sales.

Second Nature Brands Tech Stack

Second Nature Brands uses 8 technology products and services including Bing Ads, BootstrapCDN, Sage ERP, and more. Explore Second Nature Brands's tech stack below.

  • Bing Ads
    Advertising Networks
  • BootstrapCDN
    Content Delivery Network
  • Sage ERP
    Enterprise Resource Planning
  • jQuery UI
    Javascript Libraries
  • Slick
    Javascript Libraries
  • Apple Pay
    Payment Processing
  • Adobe Fonts
    Web Fonts
  • GoDaddy
    Web Hosting

Second Nature Brands's Email Address Formats

Second Nature Brands uses at least 1 format(s):
Second Nature Brands Email FormatsExamplePercentage
FLast@secondnaturebrandsus.comJDoe@secondnaturebrandsus.com
96%
F_Last@secondnaturebrandsus.comJ_Doe@secondnaturebrandsus.com
2%
FL@secondnaturebrandsus.comJD@secondnaturebrandsus.com
1%
FMiddleLast@secondnaturebrandsus.comJMichaelDoe@secondnaturebrandsus.com
1%

Frequently Asked Questions

Where is Second Nature Brands's headquarters located?

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Second Nature Brands's main headquarters is located at Detroit, Michigan United States. The company has employees across 2 continents, including North AmericaEurope.

What is Second Nature Brands's official website and social media links?

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Second Nature Brands's official website is secondnaturebrandsus.com and has social profiles on LinkedInCrunchbase.

What is Second Nature Brands's NAICS code?

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Second Nature Brands's NAICS code is 31-33 - Manufacturing.

How many employees does Second Nature Brands have currently?

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As of March 2026, Second Nature Brands has approximately 151 employees across 2 continents, including North AmericaEurope. Key team members include Chief Supply Chain Officer: J. C.Chief Financial Officer: S. N. T.Chief Marketing Officer: J. B.. Explore Second Nature Brands's employee directory with LeadIQ.

What industry does Second Nature Brands belong to?

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Second Nature Brands operates in the Manufacturing industry.

What technology does Second Nature Brands use?

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Second Nature Brands's tech stack includes Bing AdsBootstrapCDNSage ERPjQuery UISlickApple PayAdobe FontsGoDaddy.

What is Second Nature Brands's email format?

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Second Nature Brands's email format typically follows the pattern of FLast@secondnaturebrandsus.com. Find more Second Nature Brands email formats with LeadIQ.

Second Nature Brands

ManufacturingMichigan, United States51-200 Employees

Second Nature Brands is a leading creator of snacks and treats that make lives better, naturally. 

Investing in new product development, thoughtful ingredient sourcing, and innovative business processes, Second Nature Brands is reimagining premium and better-for-you snacks and treats. Under its growing family of brands, Kar’s Nuts®, Second Nature Snacks®, and Sanders Chocolates®, Second Nature Brands has an extensive distribution network across the United States and a growing direct-to-consumer eCommerce presence. 

Currently, Kar’s Nuts® and Second Nature Snacks® are two of the best-selling trail mix brands in the nation, including the #1 selling Kar’s Sweet ‘n Salty Mix. Sanders Chocolates is one of the largest kettle-cooked, small-batch crafter of sea salt caramel treats in the U.S.  

Find out more at Second Nature Brands (www.secondnaturebrandsus.com), Kar’s Nuts (www.karsnuts.com), Second Nature Snacks (www.secondnaturesnacks.com), and Sanders Chocolates (www.sanderscandy.com).

Section iconCompany Overview

Headquarters
Detroit, Michigan United States
NAICS Code
31-33 - Manufacturing
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    Second Nature Brands's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Second Nature Brands's revenue is estimated to be in the range of $100M$250M

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