Simporter

Market ResearchUnited States11-50 Employees

Simporter lets CPG leaders turn social and e-commerce signals into products that buyers actually want. A pioneer in AI-driven new-product research, we help Fortune 500 teams compress cycle times, boost team productivity, and de-risk launches from idea to launch.

We unify three capabilities end-to-end: 
1. 𝗦𝗼𝗰𝗶𝗮𝗹 𝗟𝗶𝘀𝘁𝗲𝗻𝗶𝗻𝗴 & 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 by giving you coverage across hundreds of categories, custom segmentation, instant updates, deep analysis of consumer needs and product attributes, AI-generated reports, and user-friendly dashboards for innovation and R&D teams.

2. 𝗖𝗼𝗻𝗰𝗲𝗽𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 & 𝗧𝗲𝘀𝘁𝗶𝗻𝗴: AI + expert co-creation grounded in live consumer signals, innovation strategy support, and validation with synthetic “digital twin” panels and real consumers.
 
3. The ability to 𝗳𝗼𝗿𝗲𝗰𝗮𝘀𝘁 𝗻𝗲𝘄 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘀𝗮𝗹𝗲𝘀 in real-time with higher forecast accuracy by ~25%, so you can predict how many units a new idea will sell.

Our SaaS (software) give R&D, innovation, and brand teams with always-on intelligence and actionable recommendations:
https://simporter.com
https://aiforcpg.com/
https://simptok.com/

Each tool is complemented by professional consulting services from senior CPG researchers, data scientists, and brand strategists. So you have the tool at your fingertips tied with the services you need.

With proven expertise in CPG, consumer insights, concept testing, and demand forecasting, we partner from brief to board deck to ensure market-ready decisions and measurable results.

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