Simporter

Market ResearchArkansas, United States11-50 Employees

Simporter lets CPG leaders turn social and e-commerce signals into products that buyers actually want. A pioneer in AI-driven new-product research, we help Fortune 500 teams compress cycle times, boost team productivity, and de-risk launches from idea to launch.

We unify three capabilities end-to-end: 
1. 𝗦𝗼𝗰𝗶𝗮𝗹 𝗟𝗶𝘀𝘁𝗲𝗻𝗶𝗻𝗴 & 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀:  Always-on monitoring and deep analysis across categories, with custom segmentation, instant updates, AI reports, and dashboards. 
The outcomes for Your Innovation, R&D, and Product teams
  • 𝗦𝗵𝗮𝗿𝗽𝗲𝗿 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝘀 to guide targeting and product design.
  • 𝗪𝗵𝗶𝘁𝗲-𝘀𝗽𝗮𝗰𝗲 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 that reveal unmet demand and untapped markets.
  • 𝗜𝗱𝗲𝗮 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸𝘀 to focus resources on the product ideas with the greatest potential.
We synthesize:
  • 𝗗𝗿𝗶𝘃𝗲𝗿𝘀 (𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗮𝗻𝗱 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹) & 𝗣𝗮𝗶𝗻 𝗣𝗼𝗶𝗻𝘁𝘀 → what people want but aren’t fully getting.
  • 𝗧𝗵𝗲𝗺𝗲𝘀 & 𝗧𝗿𝗲𝗻𝗱𝘀 → where culture, behavior, and markets are moving.
  • 𝗝𝗼𝗯𝘀 𝘁𝗼 𝗕𝗲 𝗗𝗼𝗻𝗲 → the underlying goals consumers are trying to achieve.

2. 𝗖𝗼𝗻𝗰𝗲𝗽𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 & 𝗧𝗲𝘀𝘁𝗶𝗻𝗴: AI + expert co-creation grounded in live consumer signals, innovation strategy support, and validation with synthetic “digital twin” panels and real consumers.
 
3. The ability to 𝗳𝗼𝗿𝗲𝗰𝗮𝘀𝘁 𝗻𝗲𝘄 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘀𝗮𝗹𝗲𝘀 in real-time with higher forecast accuracy by ~25%, so you can predict how many units a new idea will sell.

Our SaaS (software) give R&D, innovation, and brand teams with always-on intelligence and actionable recommendations:
https://simporter.com
https://aiforcpg.com/
https://simptok.com/

Each tool is complemented by professional consulting services from senior CPG researchers, data scientists, and brand strategists. So you have the tool at your fingertips, tied to the services you need.

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