Security Focus GenAI driven account fraud risk presents a clear need for advanced authentication and protection. Trusona’s passwordless MFA and passkey solutions can be positioned to organizations seeking stronger digital identity safeguards, especially those investing in AI risk mitigation.

Public Sector Growth Partnerships to reach government and public sector customers via Carahsoft indicate a channel strategy with potential for broader public sector expansion. Target similar government contractors and agencies looking for compliant, easy-to-deploy authentication cloud offerings.

Cloud Native Trusona’s Authentication Cloud and app-less passwordless approach align with modern cloud-native security needs. Prospects migrating to cloud-based identity solutions or seeking seamless sign-in experiences are likely to be receptive to Trusona’s turnkey deployment.

SMB to Mid-Market Upsell Current revenue and team scale suggest focus on small to mid-size enterprises with growing security budgets. Position Trusona as an affordable, fast-onboarding MFA option to replace legacy or per-device authentication in mid-market accounts.

Partner Enablement Existing MSP/VAR and brokerage-style partnerships via Marsh & McLennan Network and Kandji integrations imply strong alliance potential. Develop joint GTM playbooks and co-sell assets to accelerate adoption through channel partners serving security-conscious customers.