Insights

Strong Market Position Urban Decay has established a significant presence in the premium beauty segment with revenue estimates between 250M and 500M, indicating a loyal customer base receptive to innovative and edgy cosmetic products.

Expanding Product Portfolio Recent launches like the Perversion Volumizing Mascara, brow collections, and Naked Eyeshadow Palette suggest continuous product innovation, providing opportunities to upsell and cross-sell across diverse makeup categories.

Acquisition by L’Oréal Urban Decay's recent acquisition by L’Oréal and Castanea Partners signals increased investment and distribution potential, opening avenues for partners to leverage enhanced global reach and marketing support.

Targeted Marketing & Collaborations Strategic collaborations, such as hiring KenTheMan for Community Engagement, demonstrate Urban Decay's focus on connecting with niche audiences and cultural influencers, offering opportunities for brands looking to co-create targeted campaigns.

Innovation & Technology Use Utilization of advanced tech stack including Salesforce Marketing Cloud and Cloudflare indicates a data-driven approach for personalized marketing and cybersecurity, empowering sales teams to tailor outreach and optimize customer engagement.

Urban Decay Cosmetics Tech Stack

Urban Decay Cosmetics uses 8 technology products and services including Cloudflare, Salesforce Marketing Cloud, PWA, and more. Explore Urban Decay Cosmetics's tech stack below.

  • Cloudflare
    Content Management System
  • Salesforce Marketing Cloud
    Marketing Performance Measurement
  • PWA
    Miscellaneous
  • Attentive
    Personalization
  • Forter
    Security
  • Cloudflare Bot Management
    Security
  • Bootstrap
    UI Frameworks
  • X-Content-Type-Options
    Web & Portal Technology

Urban Decay Cosmetics's Email Address Formats

Urban Decay Cosmetics uses at least 1 format(s):
Urban Decay Cosmetics Email FormatsExamplePercentage
FLast@urbandecay.comJDoe@urbandecay.com
66%
First.Last@urbandecay.comJohn.Doe@urbandecay.com
25%
Last@urbandecay.comDoe@urbandecay.com
6%
FirstLast@urbandecay.comJohnDoe@urbandecay.com
3%

Frequently Asked Questions

Where is Urban Decay Cosmetics's headquarters located?

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Urban Decay Cosmetics's main headquarters is located at 833 West 16th Street Newport Beach, California 92663 United States. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Urban Decay Cosmetics's phone number?

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You can contact Urban Decay Cosmetics's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Urban Decay Cosmetics's official website and social media links?

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Urban Decay Cosmetics's official website is urbandecay.com and has social profiles on LinkedIn.

What is Urban Decay Cosmetics's NAICS code?

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Urban Decay Cosmetics's NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does Urban Decay Cosmetics have currently?

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As of April 2026, Urban Decay Cosmetics has approximately 578 employees across 6 continents, including North AmericaEuropeAsia. Key team members include Vice President Field Sales: C. M.Vice President Field Sales: C. M.Vice President Finance: C. Z.. Explore Urban Decay Cosmetics's employee directory with LeadIQ.

What industry does Urban Decay Cosmetics belong to?

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Urban Decay Cosmetics operates in the Personal Care Product Manufacturing industry.

What technology does Urban Decay Cosmetics use?

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Urban Decay Cosmetics's tech stack includes CloudflareSalesforce Marketing CloudPWAAttentiveForterCloudflare Bot ManagementBootstrapX-Content-Type-Options.

What is Urban Decay Cosmetics's email format?

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Urban Decay Cosmetics's email format typically follows the pattern of FLast@urbandecay.com. Find more Urban Decay Cosmetics email formats with LeadIQ.

When was Urban Decay Cosmetics founded?

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Urban Decay Cosmetics was founded in 1996.

Urban Decay Cosmetics

Personal Care Product ManufacturingCalifornia, United States501-1000 Employees

It's pretty. Maybe a little twisted. But never prissy. Makeup for your eyes, lips, nails, hair, and skin. It's always beautiful but sometimes unusual. It's makeup for individuals, not for those who want to blend in. Have fun, experiment, toy with a look that borders on dangerous. Shimmer, glitter, sparkle, sheen...use it all and change your face to match your mood. Go from a pixie to a vixen, from a rock star to a starlet. Be who you want to be today, just don't be average.

Urban Decay is beauty with an edge. It is feminine, dangerous, and fun...appealing to celebrities, rock stars and anyone who relishes her individuality and dares to express it.

Urban Decay is an Equal Opportunity Employer.

Section iconCompany Overview

Headquarters
833 West 16th Street Newport Beach, California 92663 United States
Phone number
NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
1996
Employees
501-1000

Section iconFunding & Financials

  • $250M$500M

    Urban Decay Cosmetics's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Urban Decay Cosmetics's revenue is estimated to be in the range of $250M$500M

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