Global expansion Xapads has recently intensified its international presence with leadership hires and market launches in the UK, US, and China. This creates opportunities to offer localized programmatic and CTV solutions, joint GTM partnerships, and tailored creative services to enterprises seeking cross-border performance.

UK US Growth Strategic recruitment and leadership appointments in the UK and US signal a push to scale sales and support for large advertisers and agencies. Target enterprise brands and media agencies that require robust cross-market programmatic, DV360, and CTV capabilities with regional account teams.

CTV Advantage Unwire and Hotstar collaboration highlights a strong CTV focus. This positions Xapads to upsell advertisers seeking premium video reach and advanced audience targeting on connected TV, leveraging existing partnerships to cross-sell across brands and platforms.

Performance Focused Xapads emphasizes mobile performance with Xerxes and contextually targeted video via Pulse. Sales opportunities exist in app growth campaigns, UA for gaming and apps, and context-driven video buys for advertisers aiming for precise ROAS with programmatic efficiency.

Awards and Scale With a broad reach of 1.9B and 75,000+ publishers plus industry recognition, Xapads can position itself as a trusted, scalable partner for large advertisers and media buyers seeking comprehensive OpenRTB, DV360, and global cross-publisher campaigns.