30 best B2B sales prospecting tools

Navigating the labyrinth of sales prospecting tools in the market, each with varying levels of complexity and functionality, requires an intimate understanding of how these tools work and what options are available. This challenge is particularly acute for those seeking an integrative tech stack that optimizes efficiency without adding unnecessary complexity. 

If you’re looking for the right sales prospecting tool for your business, learning about your options and their capabilities can help you choose with confidence. Let’s start by exploring what sales prospecting tools are and how they work.

What is a sales prospecting tool?

A sales prospecting tool is a technology solution that aids in identifying and reaching potential customers efficiently. An instrumental asset for sales professionals, it’s designed to streamline and enhance various aspects of the sales process.

These tools range from sales engagement platforms and customer relationship management (CRM) systems to email finders, scheduling applications, writing aids, and meeting platforms. Each of these tools caters to specific tasks within the sales cycle, significantly saving time and increasing productivity for sales development representatives (SDRs) and account executives (AEs).

30 best sales prospecting tools

Here are 30 of the best sales prospecting tools that offer a diverse range of solutions designed to streamline your sales process:

1. LeadIQ

LeadIQ stands out as a premier sales prospecting platform, revolutionizing the way sales teams operate. It simplifies the process of capturing and managing prospects by seamlessly integrating with popular platforms like LinkedIn, Outreach, Salesloft, and Gong. With LeadIQ, you can easily gather vital information—such as contact details and professional backgrounds—directly from your potential clients’ online profiles. Avoid the hassle of opening multiple sales tools and toggling between tabs by importing the data you’ve collected into your sales engagement platform with a single click. When you’re ready to reach out, LeadIQ’s Scribe-powered email generator will create personalized messages in seconds based on the prospect, value props, and insights you want to target. 

LeadIQ’s streamlined integrations, powerful features, and user-friendly interface make it an indispensable tool for any sales professional looking to create an accurate, robust database and optimize their prospecting strategies.

To understand how LeadIQ compares with other tools in the market, you can see how LeadIQ stacks up. 

LeadIQ core features include: 

• Highly accurate database of over X million contacts
• Advanced lead capture and management features
• Seamless integration with major CRM systems and Sales Engagement platforms
• Real-time data verification for lead accuracy
• Account and contact tracking for identifying buying signals
• Account enrichment in Salesforce to keep company data up to date
• AI-assisted personalized email generator (Scribe) 
• Detailed analytics and reporting for performance tracking

LeadIQ Pricing:

LeadIQ offers a flexible pricing structure tailored to meet various business needs. 

• Free plan ($0/month per user): For getting started with LeadIQ includig our Chrome Extension
• Essential plan ($39/month per user when billed annually): For small sales teams
• Pro plan ($79/month per user when billed annually): For growing sales teams
• Enterprise plan (Custom pricing based on needs): For established sales teams

2. LinkedIn Sales Navigator

LinkedIn Sales Navigator, a powerful extension of the LinkedIn platform, is tailored specifically for sales professionals. It leverages LinkedIn’s extensive network to help users target the right buyers, understand key insights, and engage with personalized outreach. Sales Navigator works in synergy with LeadIQ by augmenting the LinkedIn data with email addresses and mobile numbers as well as allowing users to export lists from Sales Navigator directly into their CRM and Sales Engagement platform, saving time and increasing efficiency.

Key features include:

• Advanced lead and company search capabilities
• Personalized lead recommendations
• CRM integration
• Real-time sales updates
• InMail for direct communication

LinkedIn Sales Navigator Pricing:

• Free 1-month trial of Core or Advanced plan
• Core ($79.99/month when billed annually): For individual sales professionals
• Advanced ($135/month when billed annually): For small- to medium-sized sales teams
• Advanced Plus (Custom pricing based on needs): For large sales teams

If you're trying to figure out which LinkedIn upgrade is best for your team, you can check out our piece LinkedIn Free vs. Premium vs. Sales Navigator.

3. Hunter

Hunter is a streamlined tool designed for finding and verifying professional email addresses. It simplifies the task of connecting with potential leads by providing their contact details. Users can search for emails associated with specific domains or find the email format used by a company. However, it does not provide the breath and depth in contact data that LeadIQ delivers across 130 million contacts, especially mobile numbers, firmographic data, and job changes.

Hunter’s core features include:

• Email address finder
• Domain search
• Email verification
• Chrome extension for easy access

Hunter.io Pricing:

• Free: For getting started with Hunter
• Starter ($49/month or $34/month when billed annually): For small sales teams
• Growth ($149/month or $104/month when billed annually): For growing sales teams
• Business ($499/month or $349 when billed annually): For large sales teams

4. HubSpot

HubSpot, renowned for its comprehensive CRM platform, offers a suite of sales tools designed to streamline the entire sales process. From lead generation to closing deals, HubSpot's Sales Hub integrates various functionalities to enhance sales efficiency and customer relationship management. Its seamless integration with LeadIQ further augments its utility in sales prospecting.

Key features of Hubspot include:

• Comprehensive CRM system
• Email tracking and engagement notifications
• Deal management functionality
• Reporting and analytics
• Configure, price, quote (CPQ) tool 
• Custom sales quote templates
• Sales automation and pipeline management
• Meeting scheduling and live chat

Hubspot Pricing:

• Free Tools: Free access to a limited number of sales tools
• Starter ($20/month or $18/month when billed annually): Essential sales tools for individuals or small sales teams
• Sales Hub Professional ($100/month per seat or $90 a seat when billed annually): Comprehensive sales software for individuals and small- or medium-sized sales teams‍
• Sales Hub Enterprise ($150/month per seat): Comprehensive sales software for large sales teams

5. Cognism

Cognism is a dynamic B2B sales intelligence platform that equips sales teams with the data and tools for effective prospecting and outreach. The EU-based company offers a database of business contacts and actionable sales triggers, allowing users to identify and engage with potential customers. However, it doesn’t offer many of the features LeadIQ does, including expansive North American data coverage, contact and job change tracking, an AI-powered email personalization tool, and robust Chrome extensions and workflows. Cognism doesn’t offer free or self-service plans, and pricing is at a premium.

Core features of Cognism include:

• Comprehensive EMEA B2B data coverage
• Sales trigger events for timely outreach
• Compliance with data regulations
• AI-driven prospect recommendations

Cognism Pricing:

• No free plan available
• Pricing available upon request

6. ZoomInfo

ZoomInfo is a legacy prospecting platform long considered to be the industry standard. As an all-in-one solution, it provides B2B contact data and features a range of other functionalities for sales, marketing, recruiting, and RevOps teams.

Unfortunately, its platform was built on several acquisitions, making it a bit cumbersome to set up and use. However, it lacks other features that sales tools like LeadIQ offer, like real-time verification and UX-optimized workflows. Although it’s the most expensive provider in this space, the quality of ZoomInfo’s data no longer lives up to its reputation, and privacy issues have led to a history of poor business practices.

Core features of ZoomInfo include:

• B2B contact database
• Company firmographics and technographics
• Alerts on target accounts
• Integration with CRM and sales platforms

ZoomInfo Pricing:

• No free plan available
• Custom pricing available upon request

7. Lusha

Lusha is a prospecting tool designed for quick and efficient gathering of contact information. An Israel-based platform, it offers more coverage and better accuracy for EMEA than North America.

Overall, its contact data isn’t as accurate as LeadIQ, it’s more difficult to implement, and its extension and workflow tools are less robust. It also lacks some of LeadIQ’s advanced features, such as real-time data verification, the ability to capture to sequence and CRM in one click, and data enrichment.

Lusha features include:

• Easy access to contact details
• High accuracy of data
• Integration with LinkedIn
• User-friendly interface

Lusha Pricing:

• Free: Limited accessibility
• Pro ($49/month or $37/month when billed annually): For individual users
• Premium ($99/month or $75/month when billed annually): For small sales teams
• Custom pricing available upon request

Lusha nearly doubled their pricing in 2024 - and this trend may continue into the next year.

8. Dealfront (formerly Leadfeeder)

Dealfront, previously known as Leadfeeder, is a sales prospecting tool that tracks website visitors, transforming anonymous traffic into identifiable leads. A small vendor, it provides valuable insights into visitor behavior, helping businesses understand which companies are interested in their products or services. However, Dealfront focuses heavily on EMEA data, and it’s more expensive and difficult to set up and use than LeadIQ.

Dealfront features include:

• Website visitor identification and tracking
• Company profiling and behavior analysis
• Integration with CRM systems
• Lead scoring and prioritization

Dealfront Pricing:

• Free 14-day trial of paid tier
• Free: Limited access to data and number of companies identified
• Paid: pricing available upon request

9. Owler

Owler is a comprehensive community-based business information platform offering real-time news, alerts, and company insights.

While not a traditional sales prospecting tool, Owler aids in the process by providing detailed company data, competitive analysis, and industry trends. This information is vital for sales teams to understand their target market and competitors, thereby enhancing their prospecting strategies. Key features of

Owler includes:

• In-depth company profiles
• Competitive intelligence
• Real-time news and alerts
• Community insights and polls

Owler Pricing:

• Community (free): For individual sales professionals
• Pro ($39/month when billed annually): For most sales teams
• Enterprise (Pricing available upon request): For large sales teams that need enterprise-level features

Owler also increased their pricing in 2024 and changed their features for each tier of their solution.

10. Close

Close is a CRM for small businesses, designed to help sales teams close more deals efficiently. It facilitates the sales process from lead generation to deal closure with a focus on productivity and user experience. Close's intuitive interface and powerful features make it an ideal choice for high-volume sales environments.

Close features include:

• Integrated calling and emailing
• Automated sales workflows
• Comprehensive reporting and tracking
• Smart views for lead management

Close Pricing:

• Free 2-week trial for all plans
• Startup ($59/month per month or $49/month per user when billed annually): For individual sales professionals
• Professional ($109/month per user or $99/month per user when billed annually): Most popular option for sales teams
• Enterprise ($149/month per user or $139/month per user when billed annually): For large sales teams that require extensive features and accessibility

11. Mention

Mention is a brand monitoring and social media management tool that enables businesses to track their brand, competitors, and industry across the internet.

It provides real-time alerts and insights, allowing sales teams to stay informed about relevant conversations and trends. This data helps sales teams identify new opportunities and engage with prospects.

Key features of Mention include:

• Real-time monitoring of brand mentions
• Competitive analysis
• Influencer tracking
• Automated reports and insights

Mention Pricing:

• Free 14-day trial of Solo, Pro, and ProPlus plans
• Solo ($49/month or $41/month billed annually): For individual sales professionals and entrepreneurs 
• Pro ($99/month or $83/month when billed annually): For marketing teams and small businesses
• ProPlus ($179/month or $149/month when billed annually): For growing businesses and experienced marketing and sales professionals
• Company (Pricing available upon request): Large companies and agencies

12. Outreach

Outreach is a leading sales execution platform designed to optimize customer engagement and improve the performance of sales teams. It offers a suite of tools for managing and automating various stages of the sales process, from prospecting to deal closure. Outreach excels in streamlining workflows, enabling sales reps to focus more on selling and less on administrative tasks. It integrates seamlessly with LeadIQ, enhancing its functionality in lead generation and management.

Outreach features include:

• Automated sales sequences
• Multi-channel communication (email, calls, social)
• Sales intelligence and analytics
• CRM integration for seamless data flow

Outreach Pricing:

• No free plan available
• Pricing available upon request
• Offers various solutions including Engage, Call, Meet, Deal, Forecast with different sets of features

13. Gong

Gong is a revenue intelligence platform that leverages AI to capture and analyze customer interactions across calls, emails, and meetings. It provides valuable insights into customer needs and sales rep performance, helping teams refine their strategies for improved results.

Gong core platform and Gong Engage have a partnership with LeadIQ, offering ‘Recommended contacts’ and ‘Push contacts to Sequence’ as valuable workflow features.

Gong features include:

• Conversation intelligence
• Deal tracking and forecasting
• Performance insights and analytics
• Integration with sales engagement and CRM platforms

Gon Pricing:

• No free plan available
• Custom pricing available upon request

14. Salesloft

Salesloft is a robust sales engagement platform that empowers teams to build stronger relationships and close more deals. It provides tools for communication, workflow automation, and performance tracking, all within a user-friendly interface.

Salesloft's engagement and workflow capabilities, including its close integration with LeadIQ, make it an essential tool for modern sales teams aiming for efficiency and effectiveness.

Salesloft features include:

• Email and call automation
• Customizable sales cadences
• Detailed analytics and reporting
• CRM synchronization for data consistency

Salesloft Pricing:

• No free plan available
• Pricing available upon request with Essentials, Advanced, and Premier tiers

15. Apollo.io

Apollo.io is an all-in-one sales platform that combines lead generation, email sequencing, and call tasking. Apollo.io aids sales teams—particularly those at small companies—in identifying the prospects and engaging them through personalized outreach strategies. It provides access to an extensive database of contacts and companies, but its focus is on quantity instead of quality. Apollo.io prioritizes maintaining its all-in-one structure over investing in integrations, so it’s not a best-in-breed sales prospecting platform like LeadIQ. Its pricing is similar to LeadIQ’s, but it’s much more difficult to set up, and UX and support quality are low.

Apollo.io features include:

• B2B contact and company database
• Lead scoring and segmentation
• Email sequencing and tracking
• Integrated dialer for sales calls

Apollo.io Pricing:

• Free 14-day trial for Basic and Professional plans
• Free: For getting started with the technology
• Basic ($59/month per user or $49/month per user when billed annually): For individual users and small sales teams
• Professional ($99/month per user $79/month per user when billed annually): For small- to medium-sized sales teams
• Organization ($149/month per user $119/month per user when billed annually): For large organizations that benefit from advanced features

16. Clearbit / Breeze Intelligence

Clearbit was acquired by Hubspot and is now called Breeze Intelligence for Hubspot.

They now market themselves as an AI-powered data platform that provides businesses with insights into their customers, prospects, and market. It aims to enhance lead qualification and personalization, specifically for marketing teams.

Clearbit was known for having a much smaller B2B database than many other B2B contact data providers and integrates primarily with marketing technologies due to their focus on helping marketing teams rather than sales teams.

Although it may be a useful marketing tool, its recent acquisition by Hubspot is likely to result in less support and fewer investments.

Key features of Clearbit / Breeze Intelligence include:

• Real-time lead and company data enrichment
• Lead scoring and segmentation
• API for custom integrations
• Market analysis and target audience identification

Clearbit / Breeze Intelligence Pricing:

• Free trial
• Contact for pricing

17. Lead Forensics

Lead Forensics is a B2B software solution that specializes in website visitor tracking.

It helps businesses identify anonymous website visitors, providing valuable information about potential leads that may otherwise be missed. This tool is particularly useful for companies looking to understand who is interested in their products or services and how to effectively engage them.

Lead Forensics features include:

• Identification of anonymous website visitors
• Detailed visitor journey tracking
• Lead scoring and prioritization
• Integration with CRM and marketing platforms

Lead Forensics Pricing:

• 14-day free trial
• No free plan available
• Essential (Pricing available upon request): For small- and medium-sized businesses
• Automate (Pricing available upon request): For enterprise businesses

18. CIENCE  

CIENCE GO Data is an outbound lead generation platform. They recently re-packaged their offerrings and are focused on content syndication, direct mail, and sales development strategies for inbound and outbound efforts.

Cience features include: 

• Outsourced SDR team
• Sales plays with multiple channels
• AI-powered sales content

Cience Pricing:

• Pricing available upon request

19. Bombora

Bombora is an intent data tool for B2B sales and marketing. It specializes in identifying companies that are showing active interest in specific products or services based on their online content consumption patterns. This insight enables sales teams to prioritize and personalize their outreach to prospects most likely to engage. Bombora aims to help sales teams align their efforts with customer interests to increase the efficiency of the sales process.

Features include:

• Company Surge data indicating increased interest
• Account-based marketing insights
• Integration with CRM and marketing automation tools
• Customizable intent topic selection

Bombora Pricing:

• Free trial
• No free plan available
• Custom pricing available upon request

20. GetProspect

GetProspect is a practical email finder designed for sales teams, business developers, recruiters, and marketers.

It is known for extracting email addresses from LinkedIn profiles and other web sources, providing a quick way to build a list of leads. While GetProspect can simplify the process of finding and reaching out to potential clients, it lacks the functionality of other sales tools like LeadIQ, which allow for one-click syncing of LinkedIn data to CRMs.

Here are some important features of GetProspect:

• LinkedIn email extraction
• Bulk email search and verification
• Easy list management
• CRM integration for data transfer

Pricing:

• Free: For individual sales professionals with limited prospecting needs
• Starter ($49/month or $34/monthly when billed annually): For small sales teams and includes 1,000 valid emails, 2,000 email verifications and 5 phone numbers
• Growth ($199/month or $69/monthly when billed annually for 5k): Most popular option for sales teams. Increases based on number of emails needed

21. FindThatLead

FindThatLead is a versatile tool that simplifies the process of finding email addresses for sales outreach. It provides a way to search for emails based on domain, company, or LinkedIn profiles.

This tool is particularly useful for building targeted email lists, enabling businesses to connect with potential clients and partners more easily. However, it lacks the verification and enrichment features of other sales prospecting tools.

Core features include:

• Email search by domain or social profiles
• Email verification for accuracy
• Chrome extension for easy access
• Lead segmentation and export

FindThatLead Pricing:

• Free Trial for 7 daysstarted and testing features
• Starter ($49/month or $37/month billed annually): one user solution that provides access to core features and limited number of credits
• Ultimate ($99/month or $75/month billed annually): all features and unlimited access to credits

They also recently updated their feature tiers and increased their pricing.

22. BuiltWith

BuiltWith is a powerful web technology tracking tool that provides insights into the technology stacks used on company websites worldwide.

It is invaluable for sales and marketing teams looking to understand the tech stack of potential clients. By identifying the technologies used by target companies, BuiltWith enables tailored sales approaches, enhancing the chances of successful outreach.

Features include:

• Comprehensive technology profiling
• Market analysis and trends
• Lead generation and sales intelligence
• CRM integration for efficient prospecting

BuiltWith Pricing:

• Basic ($295/month or $2950/annually): Offers limited access
• Pro ($495/month or $4950/annually): Offers full access
• Team ($995/month or $9950/annually): Offers enterprise-level access

23. Yesware

Yesware is an email tracking solution for sales professionals, designed to improve outreach and communication. It integrates with email platforms to provide features like email tracking, meeting scheduling, and sales templates. This tool is particularly effective in increasing productivity by automating routine tasks and providing insights into prospect engagement.

Yesware features include:

• Email tracking and analytics
• Customizable email templates
• Meeting scheduler
• CRM integration for data consistency

Yesware Pricing:

• Free Forever: For new sales professionals
• Pro ($19/user/month or $15/user/month when billed annually): For individuals and small sales teams 
• Premium ($45/user/month or $35/user/month when billed annually): For growing sales teams
• Enterprise ($85/user/month or $65/user/month when billed annually): For established sales teams who use Salesforce
• Custom Plan (Pricing available upon request): For customized features based on needs

24. DemoDesk

DemoDesk is an innovative online meeting platform designed specifically for sales teams.

DemoDesk uses AI to summarizes sales calls, automate CRM management, and delivers personalized sales coaching. Their technology works with GoogleMeet, Microsoft Teams, Zoom, and other traditional video conferencing platforms.

They recently changed their technology offering and product packaging.

DemoDesk's features include:

• AI sales assistant
• AI sales coach
• Sales meeting scheduling

DemoDesk Pricing:

• 7-day free trial
• Coaching & AI ($59/user/month or $49/user/month when billed annually):
• Scheduling Only ($39/user/month or $29/user/month when billed annually): Access to scheduling features‍
• Professional ($59/user/month or $79/user/month when billed annually): Access to scheduling, meeting, and coaching features‍
• Enterprise (Custom pricing available upon request): Access to scheduling, meeting, and coaching features for large teams

25. Crystal Knows

Crystal Knows is a unique platform that provides personality insights based on public data, enabling sales professionals to tailor their communication and approach to each prospect. This tool leverages AI to analyze online profiles and provide advice on how to interact effectively with different individuals.

Core features of Crystal Knows include:

• Personality assessment and insights
• Communication style recommendations
• Email template personalization
• Integration with LinkedIn and other platforms

Crystal Knows Pricing:

• Free: For personal development
• Premium ($49/month billed annually): For individuals
• Business (Custom pricing available upon request): For organizations
• Enrichment (Custom pricing available upon request): For access to personality data

26. Overloop

Overloop, formerly known as Prospect.io, is an AI-powered sales automation platform that simplifies the outbound sales process.

It offers tools for email prospecting, campaign management, and performance tracking. Overloop's focus on automating repetitive tasks allows sales professionals to concentrate on building relationships and closing deals. However, its CRM integration capabilities are more limited than other sales prospecting tools.

Some of Overloop's core features:

• Automated email campaigns
• Prospecting and lead scoring
• CRM integration
• Detailed analytics and reporting

Overloop Pricing:

• No free trial available
• Pricing availabe upon request

Overloop also recently changed their product packaging and recently made their pricing only availble upon request and eliminated their free trial.

27. Doodle

Doodle is a versatile scheduling tool that streamlines the process of organizing meetings, making it an invaluable asset in sales prospecting and client management. It simplifies finding a suitable time for meetings with prospects, clients, and teams, reducing the back-and-forth communication often associated with scheduling.

Key features of Doodle include:

• Easy group scheduling
• Integration with calendars
• Customizable meeting polls
• Automated reminders and follow-ups

Doodle Pricing:

• Free: Works for a majority of small teams
• Pro ($14.95/user/month or $6.95/user/month billed annually): For professional schedulers
• Team ($19.95/user/month or $8.95/user/month billed annually): For collaborative teams
• Enterprise (Custom pricing available upon request): For large teams and companies

28. Grammarly

Grammarly is an AI-powered writing tool that sales professionals can use to craft and refine their email communication. It goes beyond basic spell checking, offering advanced grammar, punctuation, and style suggestions to ensure messages are clear, professional, and error-free.

However, Grammarly is not designed specifically for sales professionals and cannot generate automated personalized messaging like LeadIQ's Scribe.

Core features of Grammarly include:

• Advanced grammar and punctuation checker
• Style and tone suggestions
• Plagiarism detection
• Integration with email and web browsers

Grammarly Pricing:

• Free: Basic features for individuals
• Pro ($30/user/month or $12/user/month billedannually): Full features for individuals
• Enterprise: Contact sales

Grammarly also updated their pricing packages in 2024 and now offer only one paid version without having to contact sales.

29. Champify

Champify is a platform that offers contact tracking, enabling sales teams to be notified when a contact changes jobs. Although this is an essential aspect of sales prospecting, it lacks additional prospecting workflow features and relies on third-party data to alert users about job changes.

Features include:

• AI-driven job change notifications
• Predictive analytics for sales forecasting
• Customizable dashboards and reports
• Integration with CRM systems

Champify Pricing:

• Growth (Starting at $1,250/month): For small sales teams with 1-3k retroactive contacts and 100-500 per month ongoing
• Pro (Starting at $3,000/month): For medium-sized sales teams with 5-10k retroactive contacts and 500-2k pe month ongoing
• Enterprise (Custom pricing available upon request): For large sales teams

30. Dialpad

Dialpad is an AI-powered cloud communication platform that offers a range of tools for sales teams, including voice calls, video conferencing, and messaging. Its AI Sales Center feature is specifically designed to enhance sales prospecting, providing real-time call transcriptions and actionable insights.

Dilapad features are:

• AI-powered call analytics and insights
• Real-time transcription and note-taking
• Seamless integration with CRM tools
• Multi-channel communication support

Dialpad Pricing:

• Dialpad Connect ($27- $35 /user/month) offers pro through enterprise
• Dialpad Meetings (free tier to $20/user/month) : free plan or business plan
• Dialpad Sell ($39 - $150/user/month): offers essentials, advanced, and premium tiers

Dialpad also recently changed their product packaging as of December 2024.

Simplify your sales prospecting process from the start with LeadIQ

In today's competitive market, the right sales prospecting tool is crucial for streamlining your process and enhancing efficiency. With an overwhelming array of tools available, selecting the most effective one to integrate into your tech stack can be challenging.

LeadIQ addresses this challenge by offering a seamless, efficient sales prospecting experience. Our platform enables you to find, capture, and manage accurate prospecting data on one simple platform that integrates with your existing CRM and engagement tools., Synchronize real-time verified data to your CRM in one click, maintain accurate data with automatic enrichment, and receive notifications for sales triggers like job changes and organizational updates that impact buying behaviors. Ready to reach out? Make personalization easy with Scribe, our AI-powered email generator that incorporates prospect data for customized connections.

Transform your sales strategy with LeadIQ. Book a LeadIQ demo and experience the power of streamlined prospecting.