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4 minutes
June 29, 2023

Introducing our newest capability: Contact Tracking

The newest addition to LeadIQ’s prospecting platform helps open new source of warm pipeline by tracking champions and buyers as they change jobs.
Mitch Comstock
Table of Contents

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Layoffs. Longer deal cycles. Dried up pipeline. 

Hitting pipeline and revenue targets has never been tougher for GTM teams. In fact, only 18% of sales teams are on track to hit quota this quarter. 

LeadIQ’s prospecting platform has historically been used by outbound teams to support their cold outreach. But we understand that there is a need for new sources of pipeline to help fill the gaps that outbound is struggling with. 

That's why we're thrilled to announce the launch of our newest capability: Contact Tracking

Leverage past relationships to build warm pipeline

With contact tracking, customers can track champions, buyers, and power users as they change jobs. This harnesses the power of job changes to drive warm leads, increase conversion rates, and unlock an untapped pipeline source.

Using LeadIQ is as easy as providing us with a list of contacts you want to track. Every month, LeadIQ will analyze your list  and deliver back a list of those contacts that have changed jobs, along with their new contact data. This ensures that you always have the most up-to-date data to fuel your sales efforts and capitalize on new opportunities.

This can be done one of two ways:

1. For Salesforce users

For Salesforce users, this can all be done directly there. Using our Salesforce app, build your list and set up automated workflows that handle old records, new record creation, and notifications to owners.

LeadIQ Contact Tracking available on Salesforce AppExchange

2. For non-Salesforce users

For non-Salesforce users, upload a CSV to the LeadIQ web app and each month LeadIQ will deliver back a CSV with all the job changes detected. You can then handle that data as you see fit.

Contact Tracking for customers without Salesforce

Our foundation in B2B contact data sets us apart

LeadIQ stands out from other job change providers due to our solid foundation in B2B contact data. Over the years, we have invested in building a robust infrastructure, establishing strategic data partnerships, and leveraging cutting-edge technology. As a result, we can offer unparalleled quality and quantity of job changes, providing you with a competitive edge in the market.

While LeadIQ has been unearthing valuable insights from job changes for years, we have now repackaged this knowledge into a powerful contact tracking solution. This means you can trust us to deliver high-quality data that drives meaningful results for your business.

Supporting the entire go-to-market function

Leveraging past champions helps your entire go-to-market (GTM) team hit their goals. 

Sales → Sellers get a list of warm leads every month to focus on. This helps supplement their cold outbound, and provides a higher converting source of leads they can rely on. 

Customer Success → When a champion leaves, that immediately puts a renewal at risk. Even worse is when you find out about it while starting those renewal talks. With contact tracking CSMs can proactively work their accounts as key champions and buyers leave, helping reduce churn which is so critical today.

Marketing → Former champions becomes a new pipeline source, which marketing can use to nurture and hand off to the sales team. Higher conversations will make both your marketing and sales team happy. 

RevOps → Getting notified when people change jobs helps RevOps keep your CRM cleaner. Even if a champion doesn’t end up buying, being able to archive the old record and create a new one with accurate data will make your RevOps team's day. 

Simple, straightforward pricing structure

Our pricing structure is designed to empower our customers and ensure a seamless experience. With LeadIQ, you pay based on the number of contacts you track. This approach offers several key advantages:

  1. Simple and straightforward pricing: Say goodbye to complicated pricing models and hidden fees. We believe in transparency and simplicity, allowing you to focus on what matters most – driving revenue and growing your business. Our pricing structure ensures that you won't have to worry about overages or paying for job changes that are irrelevant.
  2. No punishment for success: Unlike other solutions, LeadIQ won't penalize you for the number of job changes that occur. We understand that the frequency of job changes is beyond your control. With our pricing model, you can fully benefit from the insights gained when you encounter more job changes. This flexibility empowers you to capitalize on new opportunities without any limitations.
  3. Targeted tracking for maximum ROI: LeadIQ enables you to track the contacts that truly matter to your business. Instead of expanding your tracking scope simply to hit a certain number, you have the freedom to focus on the contacts that are most likely to convert into paying customers. By narrowing your efforts to those who are highly relevant, you can maximize your return on investment and achieve higher conversion rates.

Unlock the Power of former champions with LeadIQ

With LeadIQ's contact tracking solution, you gain a powerful tool that revolutionizes your B2B sales strategy. By leveraging our extensive experience in B2B contact data and combining it with our advanced technology, you can tap into a wealth of job change insights to fuel your pipeline with warm leads, maintain accurate CRM data, and open up new avenues of growth.

Don't miss out on the opportunity to stay ahead of the competition and increase your sales success.

To learn more about LeadIQ and start harnessing the power of contact tracking, visit us at: leadiq.com/contact-tracking or schedule some time to speak with one of our prospecting experts.