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May 30, 2024

New Integration: LeadIQ + Groove

Do you use Groove for sales engagement? Your life has just gotten easier. LeadIQ now integrates with Groove, further accelerating your prospecting workflows.
Brett Wilson
Senior Product Marketing Manager, LeadIQ
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In our never-ending quest to help sales reps work more efficiently every day by delivering the best prospecting experience possible, we’re thrilled to announce our latest integration with Groove

If you use Groove for sales engagement and LeadIQ for prospecting, life has just gotten easier. Now, you can automatically capture prospect data in Salesforce and enroll prospects into Groove Flows in just one click. Tada! 🎉

Previously, sellers using Groove would have to manually enroll prospects into Groove Flow from Salesforce or input data directly in Groove Flow. 

The integration saves sellers time and reduces the errors inherent in manual data entry — a win-win. It also adds to our library of integrations with other sales engagement tools that includes connections with Salesloft, Outreach, and Gong.

What is Groove?

Groove is a popular sales engagement platform that integrates with Salesforce, streamlining and optimizing sales workflows. The platform enhances sales productivity by providing tools for email tracking, cadence automation, and analytics, enabling teams to continuously fine-tune their processes and outreach sequences. Groove seamlessly syncs with Salesforce, enabling teams to access and update customer data directly from their inboxes.

Why LeadIQ loves integrations

We love integrations at LeadIQ because they elevate the outreach process and enable sales teams to work more diligently together. 

By integrating tools, you can begin assembling a prospecting hub that gives sales teams the following benefits:

  • Streamlined processes, with the ability to perform more prospecting tasks through a single interface
  • Improved data accuracy, with data entered or captured in one tool automatically flowing to other platforms
  • Enhanced collaboration by centralizing prospecting activities and data, enabling reps to easily share insights, notes, and updates with each other
  • Increased efficiency by automating repetitive tasks and workflows, like lead enrichment, data entry, and follow-up reminders, giving reps more time to focus on the highest-value activities 
  • Better reporting and analytics by providing a single source of truth that delivers a holistic view of prospecting activities and outcomes 

Plus, an integrated tech stack also supports prospecting efforts at scale, enabling teams to meet evolving business requirements and pivot as needs and objectives change.

Streamline lead capture & reclaim time with the brand-new LeadIQ Groove integration

Using the new integration, Groove users capturing leads through the LeadIQ web app or Chrome extension can now effortlessly capture prospect data to Salesforce and enroll them into Groove Flow simultaneously in one click, saving valuable time.

As a result of the integration, reps can streamline the lead capture process, reclaiming time they can use to focus on building more relationships and closing more deals.

Some of the key features of this integration include:

  • Automated lead sync. Say goodbye to manual imports and the errors that come with them. Now, you can sync your captured leads from LeadIQ’s web app or Chrome extension directly to Groove with ease. As a result, your data becomes more trustworthy, and you can cover more ground in less time.
  • Effortless workflows. Minimize frustration and tedium by ditching manual enrollment into Groove Flows. Captured prospect data in Salesforce is now immediately sent to Groove Flows, expediting your outreach process. In a sales landscape where every minute matters, the integration enables you to move a little bit faster.
  • Seamless experience. Using the new integration, reps can further reduce friction in their workflows and improve efficiency in their sales processes — making it that much easier to hit their numbers. It’s less tab switching and tool hopping — and more time to focus on what’s most important.

A word to the wise: To take advantage of the integration, users must first have the LeadIQ Salesforce integration set up.

Faster capture, faster conversion. Try the new integration today!

The best sales reps are always looking for ways to manage their time more effectively and get more done. Without the right tools in place, reps often end up spending too much time managing data and toggling between platforms — making it that much harder to accomplish their goals.

At LeadIQ, we’re committed to helping people like you eliminate unnecessary steps from your prospecting workflows. Ultimately, we want you to spend more time focusing on revenue-generating activities — engaging prospects and closing deals — instead of wasting precious energy doing things your tech stack should be able to take care of.

If you use Groove and LeadIQ together, enable the integration and get a little more pep in your step. 

Here’s how to get started with the Groove integration

Setting up the Groove integration is easy, for more information visit our Help Center.
  1. Login to your LeadIQ account
  2. Your  account must already be integrated with Salesforce (Other CRMs are not currently compatible with Groove)
  3. Head to settings and select Integrations
  4. Find Groove and click the green Connect button under the Groove logo
  5. Follow the instructions to connect your Groove account
  6. To finish the setup, you must enable Groove the next time you launch the LeadIQ Chrome extension

Of course, you can visit the LeadIQ Help Center for more detailed instructions on how to get started: Using LeadIQ with Groove.

Ready to experience uninterrupted prospecting with LeadIQ’s Groove integration? Book some time to talk with one of our sales prospecting experts to learn more. Here's to more efficient prospecting workflows!