The foundation of our logo, and the font we use for all headers in communication.
We chose Roboto as our typeface for paragraphs and long form text, for it's compatibility, and popularity.
The newest edition to our typefaces, used exclusively on our website.
Hierarchy, Size and Spacing
In addition to the hierarchy structure presented above, please also maintain the following sizing and spacing rules.
Paragraph is 2.1x smaller than the header
Header line height is 1.15x font size
Paragraph line height is 1.6x font size
To maintain the typography appearance, it's important to follow the guidelines and not cause any changes to the font, hierarchy, or structure.
Don't shout (e.g. use all caps)
Wrong use of font, space, and hierarchy
Use consistent alignment