LeadIQ | Brand

Overview

Use the guidelines below to ensure an accurate representation and use of our logo.

Scale

The logo height should never be smaller than 0.3 inches in print and 70px in digital.

Logo Guidance

It's important to keep the logo appearance consistent and not cause any modifications or alterations to it's shape, color, or form.

For light backgrounds use the green logo

For green background use the white logo

For darker backgrounds use the white logo

Don't stretch or manipulate

Don't type out the logo

Don't use off brand colors

Primary

Green
RGB - 0 213 134
CMYK - 68 0 68 0
HEX - 00d586

Yellow
RGB - 255 210 101
CMYK - 1 17 71 0
HEX - ffd265

Dark Blue
RGB - 6 60 77
CMYK - 96 67 50 41
HEX - 063c4d

Greyscale

Neutral 1000
RGB - 4 45 58
CMYK - 95 94 54 56
HEX - 042d3a

Neutral 900
‍RGB - 8 51 65
CMYK - 94 68 53 50
HEX - 083341

Neutral 750
RGB - 12 66 84
CMYK - 94 65 48 36
HEX - 0c4254

Neutral 700
RGB - 53 89 100
CMYK - 82 54 48 25
HEX - 355964

Neutral 600
RGB - 87 111 118
CMYK - 69 47 44 14
HEX - 576f76

Neutral 500
RGB - 133 149 154
CMYK - 51 34 34 1
HEX - 85959a

Neutral 400
RGB - 184 194 196
CMYK - 28 17 19 0
HEX - b8c2c4

Neutral 300
RGB - 218 226 227
CMYK - 13 6 8 0
HEX - dae2e3

Neutral 200
RGB - 244 251 252
CMYK - 51 34 34 1
HEX - f4fbfc

Secondary

Dark Green
RGB - 2 179 137
CMYK - 78 1 62 0
HEX - 02b389

Light Green
RGB - 220 247 238
CMYK - 12 0 8 0
HEX - dcf7ee

Light Yellow
‍RGB - 255 243 214
CMYK - 0 3 17 0
HEX - fff3d6

Red
‍RGB - 242 58 63
CMYK - 0 92 77 0
HEX - f23a3f

Light Red
RGB - 255 233 234
CMYK - 0 10 3 0
HEX - ffe9ea

Color Guidance

Be aware of contrast

Avoid color overlays

Use greyscale colors for text

Vusemod Bold

The foundation of our logo, and the font we use for all headers in communication.

Roboto Regular

We chose Roboto as our typeface for paragraphs and long form text, for it's compatibility, and popularity.

Circular Std

The newest edition to our typefaces, used exclusively on our website.

Hierarchy, Size and Spacing

In addition to the hierarchy structure presented above, please also maintain the following sizing and spacing rules.

Paragraph is 2.1x smaller than the header

Header line height is 1.15x font size

Paragraph line height is 1.6x font size

Typography Guidance

To maintain the typography appearance, it's important to follow the guidelines and not cause any changes to the font, hierarchy, or structure.

Don't shout (e.g. use all caps)

Wrong use of font, space, and hierarchy

Use consistent alignment

Philosophy

Much the same as primitive shapes are the foundation of the world around us, we see LeadIQ to be the building block of the world's greatest sales teams.

Primitives

Combining Shapes

Shape Guidance

While combining shapes creates room for a lot of creativity, it's crucial to keep the appearance within the brand guidelines.

Use proportionate shapes

Maintain a balanced composition

Use brand colors only

Overview

Our images represent the everyday work environment of sales professionals, executives, and their prospecting workflow.

Photography Guidance

Through images, we form trust, and build stories that make an impact.

Don't use heavy contrast

Avoid cropping faces

Don't use heavy exposure

Overview

We combine colors, patterns and photography to create unique shapes that breathe life to our brand.

Composition Guidance

Avoid duplicate color order

Maintain image to shape ratio 1:1 I 1:4 I I 1:8 I 1:16

Keep the shapes aligned