Global Licensing Strength A fifty year track record and a catalog of over one thousand licensed products (including Othello, Wham-O games, and Steve Kaufman puzzles) positions Anjar as a credible partner for toy and game brands seeking turn key IP licenses. This foundation supports faster diligence and accelerates deals for mid market licensees.

Event Driven Partnerships Recent partnership with The Toy Association and securing a large space at the Dallas Market Center demonstrates access to high visibility licensing events and co marketing opportunities, enabling sales teams to reach a broad base of toy makers and exhibitors with bundled licensing options.

IP Monetization Potential Licensees have sold over two million dollars worth of products through Anjar licenses, indicating demand for well managed IP and room to upsell additional licenses or cross sell related product lines to existing licensees and to adjacent categories such as education or family games.

Marketing Automation Edge The tech stack including Calendly, Webflow, AWS, Cloudflare, and analytics supports scalable lead generation, scheduling, and proposal workflows. Use these capabilities to run targeted outreach, nurture prospects, and speed licensing negotiations.

Expansion Opportunities As an international licensing agency with a U.S. base, there are opportunities to expand cross border licensing and pursue partnerships with larger brands in untapped regions and categories, informed by the competitive landscape of similar companies.