Expansion into new product range Recent launches of protein yogurt desserts, Squidgies children's yogurt, and luxury Gold Jersey milk products indicate a strong focus on innovation and catering to diverse consumer preferences, creating opportunities for upselling and cross-selling within the existing customer base.

Partnership for market penetration Collaborating with Isle of Skye Sea Salt Company to introduce artisan Scottish sea salt butter showcases a strategic move to tap into niche markets and attract new customer segments, presenting avenues for expanding the product portfolio and increasing market penetration.

Sustainability-focused product offerings Launching glass milk bottles to reduce plastic usage demonstrates a commitment to sustainability and aligning with growing consumer demand for eco-friendly practices, providing a unique selling point that can resonate with environmentally conscious customers and boost sales.

Innovative product differentiation Introduction of low-calorie ice cream, flavored cottage cheese, and healthy yogurt pouches under the Goodness and Squidgies range showcases a dedication to product differentiation, offering healthier alternatives that can appeal to health-conscious consumers and drive sales growth.

Brand recognition and market leadership Being Scotland's No.1 Dairy and Food Brand with a well-established presence in over half of Scottish households indicates strong brand recognition and market leadership, presenting opportunities to leverage brand reputation for entering new markets, increasing market share, and driving sales through brand loyalty.