InfoScout (now Numerator)

Market ResearchCalifornia, United States2-10 Employees

Numerator is a market research firm formed by the merger of InfoScout and Market Track. It is based in San Francisco, California, and serves brand, retail, and agency clients by combining omnichannel purchase data with detailed path data to provide a comprehensive view of the consumer shopping and purchasing journey. The organization aims to help clients pursue new opportunities through a more integrated understanding of consumer behavior across channels.

The company operates in the market research industry and is owned by Vista Equity Partners. It positions itself as the sole provider in its market capable of linking omnichannel purchase data with comprehensive path data to deliver an integrated view of the consumer experience. In April 2026, Numerator announced Real-Time Attribution, an AI-driven upgrade to its Canada coverage designed to shorten the time from trip capture to insights.

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