Insights

Strategic Merger InfoScout merged with Market Track to form Numerator, positioning as a broader marketing intelligence platform with omnichannel data capabilities. Sales opportunities exist in offering integrated cross-channel insights to brands and agencies seeking unified consumer journeys and competitive benchmarks.

Real-Time Enablement Recent launch of Real-Time Attribution powered by AI promises faster turnaround of trip-level data to brand- and category-level insights. This creates upsell potential with clients needing near-immediate visibility into campaign impact and faster decision cycles.

Data Depth & Indexing Numerator expanded its offerings with the Numerator Consumer Goods Price Index and GLP-1 Trends Hub, highlighting capabilities in price indexing and health/diabetes-related consumer trends. Opportunities exist to package premium insights for retailers and CPGs aiming to monitor inflation impact and niche market segments.

AI Accessibility Upcoming Nexa AI agent enables natural-language querying over Numerator’s purchase data, lowering adoption barriers. This opens doors for enterprise clients seeking easier self-serve analytics, plus potential SaaS upsell with consultant-backed data exploration.

Growth & Focus Numerator is a lean organization under Vista Equity Partners with a growing product suite and notable customer engagements (e.g., NeuroGum partnership, Emerging Brands Summit). Target sales plays include mid-market to enterprise brands and agencies seeking comprehensive market intelligence and faster, data-driven decision support.

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InfoScout (now Numerator) Tech Stack

InfoScout (now Numerator) uses 8 technology products and services including QlikView, Tableau, SAP, and more. Explore InfoScout (now Numerator)'s tech stack below.

QlikView
Business Intelligence
Tableau
Business Intelligence
SAP
Customer Relationship Management
ChatGPT
Generative Ai
Qualtrics
Online Form Builders
Microsoft Azure
Platform As A Service
WP Engine
Platform As A Service
SAP Ariba
Procurement

Media & News

InfoScout (now Numerator)'s Email Address Formats

InfoScout (now Numerator) uses at least 11 email formats:

InfoScout (now Numerator) Email Formats	Example	Percentage
First.Last@infoscout.co	John.Doe@infoscout.co	59%
First@infoscout.co	John@infoscout.co	27%
Last@infoscout.co	Doe@infoscout.co	13%
FirstL@infoscout.co	JohnD@infoscout.co	1%
First.Last@infoscoutinc.com	John.Doe@infoscoutinc.com	72%
First@infoscoutinc.com	John@infoscoutinc.com	21%
Last@infoscoutinc.com	Doe@infoscoutinc.com	6%
Last.First@infoscoutinc.com	Doe.John@infoscoutinc.com	1%
First.Last@numerator.com	John.Doe@numerator.com	98%
First.Middle@numerator.com	John.Michael@numerator.com	1%
First.MiddleLast@numerator.com	John.MichaelDoe@numerator.com	1%

Frequently Asked Questions

What is InfoScout (now Numerator)'s phone number?

You can contact InfoScout (now Numerator)'s main corporate office by phone at

+1-415-801-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is InfoScout (now Numerator)'s official website and social media links?

InfoScout (now Numerator)'s official website is numerator.com and has social profiles on LinkedIn.

How much revenue does InfoScout (now Numerator) generate?

As of August 2026, InfoScout (now Numerator)'s annual revenue is estimated to be $1M - $10M.

What is InfoScout (now Numerator)'s NAICS code?

InfoScout (now Numerator)'s NAICS code is 54191 - Marketing Research and Public Opinion Polling.

How many employees does InfoScout (now Numerator) have currently?

As of August 2026, InfoScout (now Numerator) has approximately 4 employees across 2 continents, including North America and Asia. Key team members include Senior Vice President Product: K. S., Sales Director: C. S. and Sales Director: J. W. Explore InfoScout (now Numerator)'s employee directory with LeadIQ.

What industry does InfoScout (now Numerator) belong to?

InfoScout (now Numerator) operates in the Market Research industry.

What technology does InfoScout (now Numerator) use?

InfoScout (now Numerator)'s tech stack includes QlikView, Tableau, SAP, ChatGPT, Qualtrics, Microsoft Azure, WP Engine and SAP Ariba.

What is InfoScout (now Numerator)'s email format?

InfoScout (now Numerator)'s email format typically follows the pattern of First.Last@infoscout.co. Find more InfoScout (now Numerator) email formats with LeadIQ.

When was InfoScout (now Numerator) founded?

InfoScout (now Numerator) was founded in 2011.

InfoScout (now Numerator)

Q: How many employees does InfoScout (now Numerator) have currently?

InfoScout (now Numerator) has approximately 4 employees.

Q: What technology does InfoScout (now Numerator) use?

InfoScout (now Numerator)'s tech stack includes HTML, Yoast SEO Premium, Circana, Marketo, Elementor.

Q: What is InfoScout (now Numerator)'s NAICS code?

InfoScout (now Numerator)'s NAICS code is 54191 (Marketing Research and Public Opinion Polling).

Market ResearchCalifornia, United States2-10 Employees

Numerator is a market research firm formed by the merger of InfoScout and Market Track. It is based in San Francisco, California, and serves brand, retail, and agency clients by combining omnichannel purchase data with detailed path data to provide a comprehensive view of the consumer shopping and purchasing journey. The organization aims to help clients pursue new opportunities through a more integrated understanding of consumer behavior across channels.

The company operates in the market research industry and is owned by Vista Equity Partners. It positions itself as the sole provider in its market capable of linking omnichannel purchase data with comprehensive path data to deliver an integrated view of the consumer experience. In April 2026, Numerator announced Real-Time Attribution, an AI-driven upgrade to its Canada coverage designed to shorten the time from trip capture to insights.