Strategic Partnerships Publica by IAS already collaborates with leading broadcasters and platforms such as Samsung, Vevo, and TEGNA. This enables sales teams to position Publica as the preferred CTV ad server with access to premium inventory and first party data partnerships. There is opportunity to expand co selling with IAS on ad measurement, brand safety, and attribution to deepen publisher relationships and drive higher yield.

Data Driven Targeting Publica leverages first and third party data to enable precise audience targeting in CTV. With ongoing partnerships, there is potential to offer advertisers enhanced audience insights and cross device measurement, integrating with IAS data products to boost campaign performance and monetization for publishers.

OpenRTB and Sustainability Publica has partnered on research about OpenRTB 2.6 and pod bidding to support sustainability in programmatic CTV. This creates a selling point to brands prioritizing responsible media and to agencies building sustainable media plans. The approach highlights efficiency gains and reduced waste through better auction dynamics and open standard adoption.

Growth and Leadership Recent recruitment of revenue and growth leadership in the Americas signals a focus on expanding footprint in key markets. This provides opportunities to partner with regional advertisers and agencies seeking specialized CTV ad serving capabilities with strong regional support and revenue growth acceleration.

Competitive Edge Publica is described as a demand agnostic CTV ad server built for SSAI and unified auctions, trusted by global publishers and device manufacturers. The value proposition includes reliable ad pod construction and SSAI integration. Sales opportunities include offering IAS measurement, brand safety, and cross channel planning to upsell to current customers and attract new publishers seeking an integrated stack.