Community Leadership The ASCII Group is a premier North American MSP/MSSP and Solution Provider community with ongoing initiatives, executive leadership changes, and a focus on expanding its member ecosystem through events like ASCII Edge and strategic partnerships. Sales opportunities exist in offering partner programs, co-marketing, and vendor enablement that align with a large, active MSP community.

Executive Turnover Recent leadership updates include a new CEO (June 2025) and a Chief Community Officer appointed in January 2026, signaling a potential openness to new strategic initiatives and partnerships. This presents an opening for high-level collaboration discussions, joint programs, and sponsorship deals.

AI Initiative The organization launched an AI Committee in March 2024, indicating a commitment to AI-driven industry advancement. This creates opportunities to offer AI security, monitoring, analytics, or automation solutions tailored for MSPs and MSSPs seeking to differentiate services.

Strategic Alliances Active partnerships and benefit programs with vendors such as Comet Backup and BreachBits, plus a broad vendor ecosystem, point to continued appetite for strategic alliances. There is room to propose integrated solutions, training, and co-marketing with ASCII vendors and members.

Growth Potential With annual revenue in the mid-range of tens of millions and a membership-driven model serving SMBs to multi-location providers, ASCII represents a scalable channel for managed services, security offerings, and sustainability-focused IT services, suggesting opportunities for tiered MSP programs, training, and resale arrangements.