Long-Standing Brand Loyalty The Pools has a 100-year history of engaging customers through its betting products, which indicates a strong heritage and potential for brand loyalty. This presents an opportunity to upsell innovative gaming solutions or VIP programs to their loyal customer base.

Recent Rebranding Efforts The company's recent brand relaunch and successful advertising campaigns, including VOD and TV advertisements, suggest they are investing in marketing to attract new demographics. Sales teams can leverage this momentum to introduce targeted marketing and customer engagement services.

Strategic Partnerships Collaborations with Xtremepush and GloucestershireLive demonstrate an openness to digital marketing and media partnerships. There is potential to offer advanced data analytics, targeted advertising, or content distribution solutions to enhance their promotional activities.

Leadership Expansion Recent appointments of experienced marketing and customer success directors highlight a focus on expanding and strengthening their team. This indicates readiness to adopt new technologies and platforms, providing a window to pitch innovative customer engagement and operational tools.

Growth Potential While current revenue remains modest, the company’s strategic growth initiatives and recent investments in branding and partnerships signal opportunities for scalable solutions in customer acquisition, retention, and product diversification to support future expansion.