Insights

Customized Research Solutions The MSR Group specializes in tailored consumer and B2B research, providing bespoke programs across various industries. This approach indicates their openness to collaborative projects and opportunities to develop specialized market intelligence tools for clients seeking customized insights.

Industry Expertise and Technologies With a focus on financial, retail, and advertising sectors, combined with advanced tools like Facebook Pixel and JSON-LD, The MSR Group demonstrates a capability to leverage technology for precise data collection and analysis, presenting opportunities to offer integrated digital research solutions.

Growth and Expansion Recent facility expansion into Rajarhat and launch of new products such as SMARTLER suggest the company is investing in growth, creating opportunities to pitch advanced research offerings and collaborative ventures in emerging markets or new service domains.

Leadership and Strategic Direction The appointment of a new President and CEO in 2017 signals strategic leadership aimed at growth and innovation, making this an ideal time to engage with senior decision-makers about innovative research methods and strategic partnership opportunities.

Market Positioning and Potential Operating in a competitive landscape with large firms like Nielsen and Ipsos, The MSR Group offers niche, customized research services that can be positioned as high-value solutions for clients seeking tailored insights to differentiate themselves in the market.

Similar companies to The MSR Group

The MSR Group Tech Stack

The MSR Group uses 8 technology products and services including QuickBooks, Facebook Pixel, Open Graph, and more. Explore The MSR Group's tech stack below.

QuickBooks
Accounting And Finance
Facebook Pixel
Analytics
Open Graph
Content Management System
Font Awesome
Font Scripts
JSON-LD
Javascript Frameworks
Modernizr
Javascript Libraries
Gravity Forms
Web Platform Extensions
jQuery Waypoints
Web Tools And Plugins

Media & News

The MSR Group's Email Address Formats

The MSR Group uses at least 1 format(s):

The MSR Group Email Formats	Example	Percentage
Last@themsrgroup.com	Doe@themsrgroup.com	86%
FLast@themsrgroup.com	JDoe@themsrgroup.com	7%
First@themsrgroup.com	John@themsrgroup.com	5%
F_Last@themsrgroup.com	J_Doe@themsrgroup.com	2%

Frequently Asked Questions

Where is The MSR Group's headquarters located?

The MSR Group's main headquarters is located at 1121 North 102nd Court, Suite 100. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is The MSR Group's phone number?

You can contact The MSR Group's main corporate office by phone at

+1-402-392-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The MSR Group's official website and social media links?

The MSR Group's official website is themsrgroup.com and has social profiles on LinkedIn.

How much revenue does The MSR Group generate?

As of January 2026, The MSR Group's annual revenue is estimated to be $15M.

What is The MSR Group's SIC code NAICS code?

The MSR Group's SIC code is 8721 - Accounting, Auditing, and Bookkeeping Services NAICS code is 54191 - Marketing Research and Public Opinion Polling.

How many employees does The MSR Group have currently?

As of January 2026, The MSR Group has approximately 54 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Ceo / Owner: R. N.President And Ceo: D. B.Founder And Chairman, Retired: D. W.. Explore The MSR Group's employee directory with LeadIQ.

What industry does The MSR Group belong to?

The MSR Group operates in the Market Research industry.

What technology does The MSR Group use?

The MSR Group's tech stack includes QuickBooksFacebook PixelOpen GraphFont AwesomeJSON-LDModernizrGravity FormsjQuery Waypoints.

What is The MSR Group's email format?

The MSR Group's email format typically follows the pattern of Last@themsrgroup.com. Find more The MSR Group email formats with LeadIQ.

When was The MSR Group founded?

The MSR Group was founded in 1950.

The MSR Group

Q: What is The MSR Group's official website and social media links?

The MSR Group's official website is themsrgroup.com. The MSR Group has social profiles on LinkedIn.

Q: How many employees does The MSR Group have currently?

The MSR Group has approximately 54 employees.

Q: What technology does The MSR Group use?

The MSR Group's tech stack includes Google Ads, FitVids.js, Cloudflare, WordPress, Python.

Market ResearchNebraska, United States51-200 Employees

The MSR Group is your full-service research partner. We design and execute consumer and business-to-business research for a wide range of industries, specializing in financial, retail and advertising. Our industry-leading customer satisfaction and advocacy measurement program, APECS®, helps companies improve customer experience and drive revenue. We also provide branding research, advertising and concept testing, perception and awareness studies, feasibility studies, focus groups and more. 

There are no “off-the-shelf" solutions at The MSR Group. Our consultants are experts in the industry, and we’ll work with you to design a custom program that meets your needs. Then, we’ll provide analytical support and strategic recommendations that turn your research results into business results.