Insights

Custom Research The MSR Group emphasizes bespoke research programs with no off-the-shelf solutions, highlighting opportunities to upsell tailored studies for clients seeking unique market insight beyond standard dashboards.

Key Industry Focus Specialization in financial, retail and advertising sectors suggests cross-sell potential to clients in these verticals and adjacent industries that require customer satisfaction, advocacy measurement and branding research.

Adoption of Tech Technology stack includes analytics, cloud hosting and marketing platforms (HubSpot, AWS, AdRoll, Piwik). This enables offering integrated data pipelines, digital ad testing, and scalable insights for larger clients.

Growth Signals Leadership changes in 2017 and expansion of facilities indicate a growth phase, presenting an opening to pursue enterprise opportunities with longer contracts, larger scopes, and expanded research teams.

Evidence and Analytics Apexes customer satisfaction and advocacy program (APECS) positions the firm as a provider of impact-driven insights, enabling targeted upsell of CSAT/Net Promoter focus, experience optimization programs, and measurement analytics.

The MSR Group Tech Stack

The MSR Group uses 8 technology products and services including QuickBooks, AdRoll, Twitter Ads, and more. Explore The MSR Group's tech stack below.

QuickBooks

Accounting And Finance

Advertising

Advertising

Analytics

Cloud Hosting

Content Management System

Microsoft 365

Piwik

System Analytics & Monitoring

The MSR Group Email Formats	Example	Percentage
Last@themsrgroup.com	Doe@themsrgroup.com	86%
FLast@themsrgroup.com	JDoe@themsrgroup.com	7%
First@themsrgroup.com	John@themsrgroup.com	5%
F_Last@themsrgroup.com	J_Doe@themsrgroup.com	2%

The MSR Group Email Formats

Example

Percentage

Last@themsrgroup.com

Doe@themsrgroup.com

86%

FLast@themsrgroup.com

JDoe@themsrgroup.com

First@themsrgroup.com

John@themsrgroup.com

F_Last@themsrgroup.com

J_Doe@themsrgroup.com

Frequently Asked Questions

What is The MSR Group's phone number?

You can contact The MSR Group's main corporate office by phone at

+1-402-392-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The MSR Group's official website and social media links?

The MSR Group's official website is themsrgroup.com and has social profiles on LinkedIn.

How much revenue does The MSR Group generate?

As of October 2026, The MSR Group's annual revenue is estimated to be $25M - $50M.

What is The MSR Group's SIC code and NAICS code?

The MSR Group's SIC code is 8732 - Commercial Economic, Sociological, and Educational Research and NAICS code is 54191 - Marketing Research and Public Opinion Polling.

How many employees does The MSR Group have currently?

As of October 2026, The MSR Group has approximately 52 employees across 5 continents, including North America, Asia and Europe. Key team members include Director: A. W., Assistant Call Center Manager: J. S. and Lead Data Processor: A. O. Explore The MSR Group's employee directory with LeadIQ.

What industry does The MSR Group belong to?

The MSR Group operates in the Market Research industry.

What technology does The MSR Group use?

The MSR Group's tech stack includes QuickBooks, AdRoll, Twitter Ads, HubSpot Analytics, Amazon Web Services, WordPress, Microsoft 365 and Piwik.

What is The MSR Group's email format?

The MSR Group's email format typically follows the pattern of Last@themsrgroup.com. Find more The MSR Group email formats with LeadIQ.

When was The MSR Group founded?

The MSR Group was founded in 1950.

The MSR Group

Q: What is The MSR Group's official website and social media links?

The MSR Group's official website is themsrgroup.com. The MSR Group has social profiles on LinkedIn.

Q: How many employees does The MSR Group have currently?

The MSR Group has approximately 52 employees.

Q: What technology does The MSR Group use?

The MSR Group's tech stack includes Lightbox, Magnific Popup, Font Awesome, Symfony, Apache HTTP Server.

Q: What is The MSR Group's NAICS code?

The MSR Group's NAICS code is 54191 (Marketing Research and Public Opinion Polling).

Market ResearchNebraska, United States51-200 Employees

The MSR Group is a market research firm that designs and conducts consumer and business-to-business studies across various industries, with particular focus on financial, retail, and advertising sectors. Its offerings include branding research, concept testing, perception and awareness studies, feasibility analyses, focus groups, and bespoke programs crafted to meet specific client needs. The company emphasizes turning research results into actionable business insights through analytic support and strategic recommendations, rather than offering off-the-shelf solutions. Based in Omaha, Nebraska, The MSR Group operates as a full-service partner that customizes research programs to address client challenges and opportunities. Recent leadership changes and expansions noted in press coverage indicate ongoing growth and a commitment to specialized research expertise within the industry.

Insights

Similar companies to The MSR Group

The MSR Group Tech Stack

Media & News

MSR Group hires Thomas Hatton as President and CEO.

MSR Group hired Cherie Carlson as Vice President Research, Energy Division on May 17th '17.

MSR Group expanded facilities to Rajarhat on Mar 18th '17.

MSR Group launches Smart Business Solution, SMARTLER.

The MSR Group's Email Address Formats