Insights

Customized Research Solutions The MSR Group specializes in tailored consumer and B2B research programs across multiple industries, indicating opportunities to engage clients seeking customized insights to enhance customer experience, branding, and advertising effectiveness.

Strong Industry Focus With core expertise in financial, retail, and advertising sectors, The MSR Group presents potential cross-selling opportunities to businesses within these areas that require in-depth market analysis and perception studies.

Innovative Data Tools Leveraging advanced technologies such as Facebook Pixel and JSON-LD demonstrates the company's capability to integrate digital insights, appealing to clients looking for comprehensive, data-driven marketing strategies.

International Expansion Recent facility expansion in India with the launch of SMARTLER and a significant investment in Rajarhat suggest opportunities to offer global research solutions to multinational clients expanding into emerging markets.

Growing Market Presence With a revenue between $25M and $50M and a dedicated team of up to 200 employees, The MSR Group is positioned as a mid-sized player that can scale services for large enterprise clients seeking sophisticated research capabilities amidst competitive market trends.

Similar companies to The MSR Group

The MSR Group Tech Stack

The MSR Group uses 8 technology products and services including QuickBooks, Facebook Pixel, Open Graph, and more. Explore The MSR Group's tech stack below.

QuickBooks
Accounting And Finance
Facebook Pixel
Analytics
Open Graph
Content Management System
Font Awesome
Font Scripts
JSON-LD
Javascript Frameworks
Modernizr
Javascript Libraries
Gravity Forms
Web Platform Extensions
jQuery Waypoints
Web Tools And Plugins

Media & News

The MSR Group's Email Address Formats

The MSR Group uses at least 1 format(s):

The MSR Group Email Formats	Example	Percentage
Last@themsrgroup.com	Doe@themsrgroup.com	86%
FLast@themsrgroup.com	JDoe@themsrgroup.com	7%
First@themsrgroup.com	John@themsrgroup.com	5%
F_Last@themsrgroup.com	J_Doe@themsrgroup.com	2%

Frequently Asked Questions

Where is The MSR Group's headquarters located?

The MSR Group's main headquarters is located at 1121 N 102nd Ct, Suite 100, Omaha, NE 68114, US. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is The MSR Group's phone number?

You can contact The MSR Group's main corporate office by phone at

+1-402-392-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The MSR Group's official website and social media links?

The MSR Group's official website is themsrgroup.com and has social profiles on LinkedIn.

How much revenue does The MSR Group generate?

As of October 2025, The MSR Group's annual revenue is estimated to be $15M.

What is The MSR Group's SIC code NAICS code?

The MSR Group's SIC code is 8721 - Accounting, Auditing, and Bookkeeping Services NAICS code is 54191 - Marketing Research and Public Opinion Polling.

How many employees does The MSR Group have currently?

As of October 2025, The MSR Group has approximately 51 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Ceo / Owner: R. N.President And Ceo: D. B.Founder And Chairman, Retired: D. W.. Explore The MSR Group's employee directory with LeadIQ.

What industry does The MSR Group belong to?

The MSR Group operates in the Market Research industry.

What technology does The MSR Group use?

The MSR Group's tech stack includes QuickBooksFacebook PixelOpen GraphFont AwesomeJSON-LDModernizrGravity FormsjQuery Waypoints.

What is The MSR Group's email format?

The MSR Group's email format typically follows the pattern of Last@themsrgroup.com. Find more The MSR Group email formats with LeadIQ.

When was The MSR Group founded?

The MSR Group was founded in 1950.

The MSR Group

Q: What is The MSR Group's official website and social media links?

The MSR Group's official website is themsrgroup.com. The MSR Group has social profiles on LinkedIn.

Q: How many employees does The MSR Group have currently?

The MSR Group has approximately 51 employees.

Q: What technology does The MSR Group use?

The MSR Group's tech stack includes Google Ads, FitVids.js, Cloudflare, WordPress, Python.

Market ResearchUnited States51-200 Employees

The MSR Group is your full-service research partner. We design and execute consumer and business-to-business research for a wide range of industries, specializing in financial, retail and advertising. Our industry-leading customer satisfaction and advocacy measurement program, APECS®, helps companies improve customer experience and drive revenue. We also provide branding research, advertising and concept testing, perception and awareness studies, feasibility studies, focus groups and more. 

There are no “off-the-shelf" solutions at The MSR Group. Our consultants are experts in the industry, and we’ll work with you to design a custom program that meets your needs. Then, we’ll provide analytical support and strategic recommendations that turn your research results into business results.