LeadIQ Ă— HubSpot Enrichment
Auto-fill contact & company fields in HubSpot—verified emails, phone numbers, firmographics,
and technographics.
Why it matters (inside HubSpot)
Clean contacts & companies
Fix blanks, standardize fields, and de-dupe records so HubSpot stays consistent and usable.
Verified, accurate data
Verified emails & direct dials plus trustworthy firmographics — cut bounces, reduce rep rework.
AI-ready source of truth
Remove stale or conflicting values with smart update rules — fuel scoring, routing, and AI with cleandata.
What gets enriched
Update rules are configurable: enrich blanks only, always overwrite, or update if better.
How it works
Trigger from HubSpot
New/updated Contact or Company fires automatically (e.g., form submit, record created).
Enrich via LeadIQ API
Recipe calls LeadIQ with email/domain; returns verified contact + firmo/techno data.
Update mapped fields
Workato writes back to HubSpot properties with your chosen update rules.
Plays that drive impact
Shorten forms without losing data
• Capture name + email only
• Auto-enrich company + role details
• Lift conversion on high-intent forms
Backfill & clean existing records
• Batch-enrich stale Contacts/Companies
• Normalize industries/geo
• Improve routing + territory coverage
Route smarter in real-time
• Use employee count & region
• Send enterprise to the right AE
• Escalate by seniority/title
Segment and personalize campaigns
• Industry + size cohorts
• Tech-stack based messaging
• Better lead scoring inputs
FAQs
Do I need a Workato account?
Yes. The integration runs as a Workato recipe. We’ll share a ready-to-use template and help youconfigure triggers, field mapping, and update rules.
Will enrichment overwrite my existing data?
Your choice. Configure per-field behavior: enrich blanks only, always overwrite, or update if the new value is higher quality (e.g., more recent phone).
How fast is the enrichment?
Real-time for trigger-based flows (new records/forms). Batch jobs for backfills can run on schedule or on demand.
Which fields are supported?
Contacts: verified work email, phone, LinkedIn, title/seniority. Companies: industry, HQ location, employee count, revenue range, domain, and technographics. Custom mappings supported.
How is data quality handled?
LeadIQ verifies emails and surfaces direct dials where available. You set update rules and can log confidence/last-updated timestamps for auditing.
Make HubSpot your single source of truth
Turn on always-on enrichment in days—not months. Your reps (and your pipeline) will thank you.